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It’s a big year for Uber.

The first name in ride-hailing had a ton of hype around it for the first half of 2019 thanks to its IPO. And though the $8 billion valuation fell well short of speculations of $100 billion, Uber is still one of the biggest names on the market today.

With such eye-popping numbers, it’s difficult to remember a time when the 10-year-old company wasn’t the juggernaut it is today. Uber currently has more than 2 million drivers ferrying passengers in more than 63 countries.

But back in August 2008, founder Garrett Camp was laying out his dream of a “next-generation car service” in a slideshow on his computer. Little did he know that dream would grow exponentially into a company that now handles grocery delivery, that has a rapidly growing on-demand food delivery segment in Uber Eats, and is developing a fleet of self-driving taxis.

  • The core concept was largely the same: a fast and efficient on-demand car service that he described as the “NetJets of car services”
  • Uber originally wanted to screen its customers by only picking up members and banning hailing from the street
  • All of Uber’s projected use cases, from airport pickup/dropoff to travel to and from restaurants, still hold up today

Some of what Camp laid out in the pitch deck no longer holds up, such as a few of Uber’s projected eco-friendly benefits and the makeup of Uber’s fleet of cars.

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The rest of the deck outlines some key points such as:

  • Plans for surge pricing
  • The company’s project valuation
  • Potential outcomes for the company, including a best-case scenario
  • Future optimizations
  • Marketing ideas
  • And more



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