For the masterclass, Ms. Angelovska will be joined by instructors from companies such as Booking.com and Seos.si.
Sessions will cover the ins and outs of growing an online business, such as search engine optimization and social media marketing, and how to turn raw data into digital intelligence.
But the participants will also learn how to voice their concerns to government officials so that new policies affecting e-commerce make it easier for women to do business online.
“Overall, the eTrade for Women initiative wants to promote women’s digital economic empowerment,” said Torbjörn Fredriksson, in charge of UNCTAD’s ICT policy section.
“One way to do this,” he said, “is to inspire more women digital entrepreneurs. The other is to give women digital entrepreneurs a bigger voice in policymaking.”
UNCTAD is organizing the masterclass with the finance ministry and the Macedonian E-commerce Association.
The association’s secretary-general, Victor Stojkoski, says they believe that a better future for North Macedonia can be created “by embracing digitalization and becoming a smart society.”
In integral part of building such a society, he says, is helping women entrepreneurs build the digital knowledge and skills they need to succeed.
The masterclass in North Macedonia will be followed by similar sessions in China, Côte d’Ivoire, Indonesia, Iran, Mexico and Rwanda, delivered by the other six UNCTAD eTrade for Women advocates.
The eTrade for Women initiative is financially supported by the Dutch government.