The report was based on data from a survey conducted in 2017 of 350 consumers. Respondents were asked about how they use search engines (either Web-based or via an app such as Google Maps) to find and research local businesses.
Some 53% of consumers say they typically visit/book an appointment within 48 hours of conducting a search for a local business:
Among respondents who typically visit a local business within 48 hours of searching, some 36% typically do so within 24 hours, and 17% do so immediately:
Most consumers say they typically search for information about local businesses while at home:
Millennials are more likely than non-Millennials to search for local businesses while on the go and when in need of products/services immediately:
About the research: The report was based on data from a survey conducted in 2017 of 350 consumers. Respondents were asked about how they use search engines (either Web-based or via an app such as Google Maps) to find local businesses.
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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji