Using Search to Find Local Businesses: Consumer Habits

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Consumers searching online for local businesses typically plan to visit/book an appointment within the next two days, according to recent research from Review Trackers.

The report was based on data from a survey conducted in 2017 of 350 consumers. Respondents were asked about how they use search engines (either Web-based or via an app such as Google Maps) to find and research local businesses.

Some 53% of consumers say they typically visit/book an appointment within 48 hours of conducting a search for a local business:

Among respondents who typically visit a local business within 48 hours of searching, some 36% typically do so within 24 hours, and 17% do so immediately:


Most consumers say they typically search for information about local businesses while at home:

Millennials are more likely than non-Millennials to search for local businesses while on the go and when in need of products/services immediately:

About the research: The report was based on data from a survey conducted in 2017 of 350 consumers. Respondents were asked about how they use search engines (either Web-based or via an app such as Google Maps) to find local businesses.

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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

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LinkedIn: Ayaz Nanji

Twitter: @ayaznanji



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