Do you know the six laws of social sharing laws for business?
Social media sharing has completely changed digital marketing. In a competitive marketplace, consumers turn to brands they trust. Social media gives companies the power to establish trust value by expressing personality, developing relationships, and demonstrating thought leadership.
Companies that engage in social sharing have the opportunity to nurture consumer relationships and turn those consumers into a brand advocates. The consumer behavior shifts from simply purchasing products, to consistently engaging with the brand on a regular basis, consuming and sharing the brand’s content, and telling their contacts, colleagues, associates and friends about the products and services the company offers.
If you aren’t sure if social sharing for business really works, consider this: traditional advertising is only trusted by 14% of people, 74% of people rely on social media to make purchasing decisions and they are 71% more likely to purchase based on social media referrals. And if that still doesn’t convince you, how about this statistic from Zuberance: Just a 12% increase in brand advocacy can double your revenue growth rate while boosting market share.
Perfecting the art of social sharing takes skill, strategy, and a lot of testing. But before your company is ready to play the social media game, you’ve got to know the rules. The following laws of social sharing will guide you along your journey to social media marketing success.
Law#1: Be authentic.
Spamming doesn’t work — be human and become an honest authority on topics that apply to you and your business.
Law #2: Be focused.
Pick your social spots and rule them. Link up on LinkedIn, or fly high on Twitter.
Law #3: Be collaborative.
Reach out and connect with people of influence while seeing how your staff’s personal branding can enhance your own.
Law #4: Be responsive.
Reply to comments and answer questions promptly and professionally.
Law #5: Be reliable.
Post fresh content consistently so people know where you are and care enough to keep them updated and informed.
Law #6: Be punctual.
Pick your social time when others are social, too. Check in at the end of the day and tweet early in the afternoon for the best results.
For more information on social sharing for business watch our short, 1.5-minute video The Six Laws of Social Sharing.