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The year of 2019 has come and gone, and we have just stepped in 2020. This year, the use of voice search is expected to be at an all-time high as more companies and consumers focus on mobility and automation. Many consumers are using voice to search for finding local businesses, making queries, buying decisions and so on.

A lot of large enterprises and small businesses are also using voice as a part of their customer service to improve the experience for their customers. You won’t be surprised at the fact that 65% of the millennials and Gen Z just use voice for any internet query at least once per day. Voice search isn’t going to stop in the future. 71% of the people with smart devices have said that they would use their voices more for search rather than typing.

Voice search is picking up steam day by day just because the voice assistants have managed to succeed more than 93% of their users.

However, there are still some people who aren’t aware of what it is, its history and the reason why it’s growing quickly and is expected to grow even faster in the future.

Let’s start with what it is.

Table of Content


What Is Voice Search?

Voice-search is basically an approach of advanced technology that uses voice-enabled commands to carry out a search on the internet browser, your phone or on any application. It basically includes an open-domain short keyword query to fetch any information on the internet. Google Voice search, Siri and Alexa are some voice assistants that carry out voice searches.

It is basically a type of dialog system that involves rounds of interaction. You can even clarify the system about your search. This helps you to get more accurate results.

In other words, a voice search is an approach in which the technology uses audio recognition system to understand what the speaker is saying with appropriate precision.

It might sound like a brand-new tech but originally, it has been here for a while. Programs with text-to-speech options are perfect examples of voice search.

Any device that has a dialog system or a voice assistant can be optimized for voice search. However, voice assistants use voice search capabilities and make your process even easier.

Voice Search History

The voice search tech or voice recognition tech came into existence when Bell laboratories designed the ‘Audrey’ in the year 1952. This device was capable of understanding the small selection of words in the English language. In addition to that, it could even recognize the digits from 0 to 9 with 90% accuracy.

After that, a large computer enterprise, IBM developed ‘The Shoebox’ in the year 1962. This device could understand 16 words of the English Language through the text-to-speech conversion approach.

After 1976, Harpy came into existence. This device, by DARPA, could recognize more than 1000 words of the English Language. At this time, voice recognition was progressing.

TANGORA, a technology was released by IBM that could recognize more than 20,000 spoken words of the English language.

The biggest achievement ever done in this area was by IBM who, in 1996 invented a device, MedSpeak, that could understand continuous speech from the speaker.

In 2002, voice recognition/ text-to-speech became so common that Microsoft even added it to its products.

This era was the rise of Artificial Intelligence, leading to personal voice assistants. Not any later, Google launched a voice search app and Apple company brought it and launched it on every product as a personal voice assistant, Siri.

Why Is Voice Search Growing So Quickly?

Voice search is growing quickly, and you are not the only one noticing it. We all are embracing this trend and there are reasons for it. There are 3 drivers accountable for its quick success now and in the future as well.

The first reason is that it is 3.7 times faster than typing. The faster you would search, the faster you would have your answers.

Secondly, voice search is perfect for portable electronic devices like mobile phones, tablets and etc. in fact, 60% of mobile phone users use voice search most of the time.

Thirdly, voice search is more convenient. It’s better than typing on a keyboard. In short, the use of voice search is not hyped anymore. It is a trend and it is here to stay. In fact, it has started affecting the SEO rankings on search engines as well.

In fact, voice search is included in the top 3 digital marketing trends of 2020.

Why Is Voice Search Important?

You might be looking for reasons to see how this trend has become important to most of the people. You might not use it now but look at the below-market statistics. These stats will make you realize how everybody is opting for it and its about time that you should start using it as well:

What Does Voice Search Look Like?

If you type in the Google search bar, you would notice a microphone symbol just inside the bar. By clicking on this symbol, you can actually speak for your query with keywords. But let us explain further through one clear example.

After searching on the Google bar, you would see featured boxes. Google basically calls them as featured snippets.

Whenever you type a question, Google derives an appropriate answer from the articles through the keywords and places it in the snippets.

Featured snippets have three forms. One is just a one-word answer, second is the data set or a list and third is a paragraph. Google usually shows paragraphs and lists just because it’s very difficult to pull specific data out of the data set. This limits the user’s search and makes him unaware of the present data on the internet.

The greatest advantage of featured snippets is that you don’t have to be ranked first to have paragraphs from your website included. If you are among the top 10 positions, you can leapfrog other sites and be on top of them.

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Many web experts call this area as the Position Zero.

How Does Voice Search Work?

Voice search working is pretty simple. It just reads the results from the data in the featured snippets pulled out from the articles. So, whenever you ask a question to your voice assistant, it gets you an answer from the information in the featured snippets.

Voice search is pretty beneficial for a business to business companies. Once your website makes it to the featured snippets, its SEO ranking improves as mobile and desktop users are majorly using voice searches now.

There are many benefits of voice search if you have a website such as:

How to Turn on Voice Search?

How to Turn Off Voice Search?

If you want to turn off voice search, do the following steps:

What Is Voice Search Optimization?

Voice search optimization is basically voice-based search engine optimization. It is now playing a major role in the SEO industry and affecting each website’s SEO rankings.

Voice engine optimization is an approach that entails optimizing your services, content, location, website and company information so that you can increase your SEO rankings through the voice search results.

Voice search optimization started to erupt in the year 2017. Voice search is now being used for quick answers. It is like SEO but with more competition.

There are only 3 results in voice searches, unlike traditional searches. So, if you are not among them, you are the last.

How to Optimize for Voice Search?

Search marketing is a broad one and to make the most out of it, optimizing voice search is very important. People are eager to find out about special on-going deals, packages, products, news or any sort of information quickly and luckily, they have found the way to find it. Through voice search, of course.

Here are some 5 big changes that you might want to take under consideration in order to optimize for voice search:

Voice Search Devices

Here are the top 6 voice search devices:

  1. Google Home.
  2. Amazon Alexa/Echo.
  3. Siri for iPhone.
  4. Google assistant.
  5. Android phones and devices.
  6. Microsoft Cortana.

Voice Search Statistics

Here are some voice search statistics to highlight the importance and use of voice search in 2020:

Voice Search Vs. Web Search

Voice search is completely different from regular Google web searches. Web search basically entails typing your question in the search bar and scrolling through top search engine results. However, voice search entails asking questions verbally by using specific keywords. Modern search engines integrated with voice assistants understand what they are asking for and give them answers from featured snippets pulled from trustworthy websites.

Important Differences of Voice Search You Should Know

Here are the main differences between voice search and text search you should know:

How Voice Search Impacts You: What Should You Do Today?

Voice search dramatically improves user experience and because of the convenience it delivers, half of the searches in 2020 are going to be voice-based.

Due to its high use, Google and other search engine are now focusing on becoming more and more voice optimized.

Search engine optimization or SEO is very important to the users while searching as the search engines rank them according to the best information available.

What we are trying to say is, SEO has a great impact on voice search. Voice-enabled search is dramatically improving the SEO rankings of websites.

This is how voice search impacts you:

Voice Search Technology

Voice search technology is not new. It has been there since Audrey came out. But now, it is on the rise. People are using voice assistants and up till now, 420 million voice assistants have been sold.

This is growing quickly because artificial intelligence integrated with voice search technology is more accurate and quicker than text search.

According to Google, its accuracy has increased to 95%.

To be short, it is an old technology that is gaining popularity with the rise of voice assistants in mobile phones.

Voice Search Tips

Here are some tips that you could follow for voice search:

[Also Read: Impact of Voice Search on Digital Marketing]

The Future of Voice Search

As voice technology is one the rise, it will be extremely important for large as well as small businesses to include a good voice search strategy in their digital marketing campaigns.

Along with the improvement in SEO, voice search is giving an opportunity for businesses to enhance their customer service.

Moreover, voice search would be a great tool for businesses to increase web traffic and brand awareness.

Voice Search Trends

Here are 3 important voice search trends you should know:

  1. Most of the people use voice search while they are driving.
  2. Many people place their voice-activated devices in their living rooms.
  3. Most of the people use voice search for directions and locations.

FAQs

Q. How to Install Voice Search?

A. There’s no need to install voice search if you have an Apple or Android smart device. However, you can turn on voice assistance by navigating to settings on the Google app. Just tap on Voice Match to access your voice assistant.

Q. Free Voice Search List?

A. These are the following list

Q. How to Delete Voice Search?

A. To delete voice search, simply uninstall the voice search app. However, for voice assistants in Android and Apple phones, you have to turn off voice search.

Q. Why Is Voice Search Not Working?

A. Your voice search might not be working due to two reasons. First, the internet might not be working and secondly, it might not be turned on.

Conclusion

Investing in voice search for businesses has proved to be gold as it’s proven to increase brand awareness, increase revenue and gain more and more customers.

Despite gaining such popularity, voice search is still on the rise. However, if you make your website voice optimized now, you’d be ahead of the competition.

Related Articles:

7 Pros and Cons of Using Speech Recognition in Business

Future technology: Voice Recognition Using Neural Networks

Benefits of Speech Recognition Technology in Business





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