Graphic design is art with a purpose.
It communicates by translating ideas and values into a visual concept, using colour, shape and typography to get your core message across efficiently. Although you may not notice it, design is everywhere – but what makes it so crucial to your business and its brand?
If you want to leave a lasting impression, having a creative and functional brand is key. Good graphic design will create consistency and position your business in the spotlight for your target audience. On average, 5 to 7 brand impressions are needed before someone will remember you, so make sure you’re making an impact with a strong design.
Work from the Inside Out
Your identity starts on the inside and this is the same for your business. Give your company a punchy identity with a memorable logo, branded stationery and print, and cohesive social media layers.
Having a striking brand pack is a great tool that will give your business valuable exposure. Once your business cards and stationery get into the hands of potential customers, your company will build a reputation for quality and professionalism.
Combining creativity with strategy, graphic design is an incredibly beneficial companion to any marketing campaign. Digital marketing is essential, but with so much information bombarding social media users, you only have a few seconds to capture the attention of your potential customers. A clever and unique design has the power to cut through the noise and be seen, so utilising great design in your business is more important than ever.
Along with your stationery and print, your social media accounts should be coherent to help people recognise your company no matter what the platform. Graphic design plays a huge role in consistency, with colour and overall design helping to encompass your brand.
Good design not only gives your business credibility, it attracts and keeps the attention of your audience. As people become familiar with your branding, they are more likely to come back to it, and in turn your sales will increase.
Originally published here.