There are over 1.8 billion websites out there. If you want yours to stand out on the world wide web you need to keep up with the latest trends.
We’ve got some of the latest trends in website design to help you stay competitive.
Let’s Get Started! You’ll have visitors talking about your site for all the right reasons.
1. Mobile First
While this has been growing more popular over the past few years, a mobile-first design should be part of any website strategy. More than half of all web traffic comes from mobile devices.
Your website needs to cater to these visitors by ensuring easy viewing and navigation from any device. This will not only be beneficial when it comes to customers but also helps your standing in Google search results.
You’ll be able to reach more potential customers, become a more reputable site and show you’re knowledge of the latest trends by providing a mobile-first site.
It needs to look good and function well on computers and on mobile devices so you are easy to view and use for everyone who visits your site.
2. Inclusive Website Design
Whether a site is user-friendly or not can depend on the user. The latest trend in website design takes this into account.
You can be a part of this long overdue trend by creating an inclusive website with accessibility features to allow easier use for those who would have trouble navigating and enjoying the website otherwise.
The more inclusive your website design is means you have the potential to meet the needs of more individuals. People remember companies and websites that care about their customer experience.
3. Entertain and Empower
People love to feel like they’re a part of the magic so giving them the illusion of making things happen is always a way to keep their attention longer.
This can be achieved through interactive animation, fun cursors, and video how-to content. Give your visitors options to enhance and personalize their customer experience.
Ensure these features are user-friendly on every device and don’t detract from the main purpose of your material.
4. Eye-Catching, Striking and Simplistic
You don’t want your message being lost in a busy and overwhelming design. Not only can this be hard on the eyes but it can slow down your website and take away from the customer experience because it makes it harder for them to find what they really want to see.
Website design trends are returning to simple aesthetics that draw the users attention to the meat of the message. People want to be wowed but they don’t want to be overwhelmed so it’s important to entertain and inform without assaulting the senses.
We’ve all tried to quietly surf the web and landed on a website with loud music spontaneously blaring and flashing visuals making it impossible to get off the site quick enough. Don’t be that site!
5. Bold and Beautiful
The latest trends in website design include text typesets that are bold and beautiful. Designers use large bold designs as more individuals, including aging baby boomers and distracted millennials, scan websites for something that catches their eye.
You want the beauty of how you’ve redesigned your site to draw their attention in and the unique, informative and entertaining content to keep it.
Many companies are using AI, videos, and images to wow guests and then fall flat when it comes to written content. It’s crucial to find a balance between the two and deliver visually appealing websites with quality content.
Some companies consult experts to make sure they’re on the right track with their strategies.
Trends in Website Design Evolve with Technology
As technology evolves so do trends in website design, which makes it vital to be informed and deliver a site that is competitive and compelling for users and search engines alike.