Whether to Keep It In-House or Use an Agency


July 14, 2017 —

TRIBECA, N.Y., July 14, 2017 /PRNewswire-iReach/ — fishbat, an Internet marketing company, combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to help businesses increase profits and expand brand awareness, discusses SEO and whether to keep it in-house or use an agency.

There may be times when decisions about in-house marketing versus an agency may be out of your hands. While the utilization of an agency will drive better results, it may not be in the budget, though it is an important factor to allocate budget to. The main point to consider is the vast amount of work and know-how that must go into effectively managing a business’ SEO and whether or not your team can handle the workload necessary to make SEO work for the business.

Any business’ team has a lot to manage just to meet day to day demands. Adding SEO to that to-do list is not just another drop in the bucket; it’s a whole other bucket altogether. Your SEO will be most effective when ample time, resources, and expertise can be invested and all of its moving pieces. SEO requires in-depth analysis to monitor keyword success and user response to digital marketing efforts. It requires constant attention to website SEO factors such as URLs, meta tags, titles and descriptions, keyword implementation, links, code efficiency and many other technical issues. SEO is also impacted by a brand’s online and website content creation and curation which is also quite time-consuming due to its need for weekly consistency. SEO relies heavily on the kind of attention to detail and consistency that would require an all-in-focus from someone who is heavily versed in the subject.

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Attending to SEO driving factors may be labor intensive, but it drives big results. Boosting SEO drives traffic to businesses through organic search engine queries as well as by boosting social proof and brand awareness. Missteps can lead to unindexable website pages and content, low-performing keyword placement, technical misses on websites and publications that drop search engine ranking, and other traffic and brand-damaging issues. Meaning, if a business is addressing SEO in-house and that person is not fully equipped to handle the task, they could not only be costing the company time and resources; they could be damaging the brand’s online perception and overall performance.

From a cost perspective, especially for a new or small business, bringing in an outside expert may be an overhead cost that you’d rather not spend, but the return on investment payoff would certainly make it worth it. SEO focuses make your business easy to find on search engines and boost your brand presence on social media platforms, which drive a high level of traffic as well. To stretch your dollar and ensure that people who are fully invested in your brand are attending to your SEO, utilize a full-service digital marketing agency that includes SEO services. Ensure that SEO efforts, whether in-house or through an agency, address your target audience and your long-term business goals.

fishbat is a full-service digital marketing firm that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom calibrated for both B2B and B2C businesses.

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Media Contact: Scott Darrohn, fishbat, 855-347-4228, [email protected]

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