The era has turned digital and instead of going outdoors, people search for things from the comfort of their home and put maximum effort into finding the best one. They try to find the best deal available and make sure they are buying from the right place that offers good quality products. , However, since the trends are ever-changing, the demand also changes. What people are searching for today might not search the same thing tomorrow. This brings a drop or rise in the search rankings of your website. If you are someone looking forSEO in Tampaor anywhere in Florida then there quite a few companies that can help you maintain your search engine ranking.
First, let us understand why your website’s ranking isn’t stable.
Rankings fluctuate due to competition
Cut-throat competition is one of the most crucial factors for the changes in the search rankings. When you are at the top position you might drop to the second or third position due to various factors like significant impact in traffic, someone else’s website outranking yours, somebody else’s content is easier to read and understand, and many such factors. When you drop down you face a lot more competition and the minor changes create a huge impact on your rankings. Also, Google adjusts its elements timely, and even just publishing your new content can make a minor shift whether up or down. What you can do is try to make it more google friendly
Site or the content is new
A new website or a new piece of content is just like a fresher in the corporate world who has to develop his skills and be patient to reach the upper position. Google test drops your content in the search results. New content is prone to keyword ranking, it can either go up or directly drop down until it meets all the current requirements of the search engine and answers all the people’s queries.
Changes in Google Algorithm
Google changes its Algorithm constantly and probably also on a daily basis. The manual tweaks and adjustments are made almost daily, The large updates are made almost every couple of weeks and sometimes even after every couple of hours. The minor changes are made daily but the larger changes are made when necessary. The updates are named Panda, Penguin, Hummingbird, Mobilegeddon, and Fred. Every update is sent for approval and if it is found satisfactory then only it is infused in the Google index. Larger changes sometimes take weeks or even months to settle in which changes all kinds of fluctuations to the keyword rankings of various sites. SEO firm in Tampa can further assist you with such algorithm changes and ensure your website updated.
Competitions rise every moment and that can suddenly impact the keyword rankings. A sudden new competitor can shake everything on the internet. With thousands of websites launching every day there are thousands of content creators who come with exclusive and nerve-wracking content daily that can become a point of danger to your rankings.
If something new comes up and the audience finds it very interesting then rankings will shuffle very quickly. This could be shocking news, an important topic of discussion, something never found before, or something that suddenly surges the internet. Trends are unexpected which can bring a sudden drop to your keyword rankings.
Various content creators or brand marketers on the website come up with new and exciting deals daily or seasonally. Consumes get lured into it and like it so much that they fall for it, but within a few days the trends drop, people lose interest in it and seek change. This sudden surge and sudden drop can decrease your keyword rankings based on what people are liking.
Search engine penalty
If you violate a rule as per the Google restriction then you are penalized for that. Google warns you when you violate a rule within your search console and assesses you a penalty for that. Overcoming a search engine penalty is a burdensome and time-consuming process for which you have to play by the rules. Violating a regulation can affect your keyword ranking so you have to be careful about that. These are some of the factors through which your keyword search rankings change. Sometimes it drops, but sometimes it rises. Well, it also depends on the mood of Google. So take steps where you can improve and apply smart strategies to rank well, but leave some uncertain factors on luck which you can’t change like Google Algorithms and SEO attacks by some morons.
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