Sustaining a future-focused brand is critical to driving buyer consideration, recommendation, and trust. However, brand tracking tends to focus on current performance and less on future trends.
Toluna has developed a brand tracking approach that allows both speed and automation. Learn how to apply these learnings to your company and analyze your brand’s sustainability.
Register today, and learn how to:
- Use brand tracking to optimize current and future performance by identifying emerging competitors.
- Determine your brand’s future sustainability across categories.
- Deliver clear direction to optimize marketing strategies now and in the future.
Speaker:
Ron Ruffinott, Senior Research Solutions Consultant, Toluna