Let’s face it – you’re probably not yet sure who your target audience is. You have a vague idea, but you can’t pinpoint their gender, age group, interests, hobbies, and others.
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Does this sound familiar?
You may be thinking: “Why can’t I just create content for everyone so more people can relate?”
Technically, you can. But unfortunately, if you want to be successful, that is not the right thinking.
In every business, a target audience is how you determine your branding. And your branding consists of the total package of your blog.
According to Demand Gen Report, 47% of people they surveyed visited at least three content pieces before they contacted the site for more information.
More importantly, with greater traffic comes greater conversions. If you’re using your blog to sell products and services, then you must develop your content assets fast.
Then again, it all boils down to whether or not your content resonates with your target audience.
If you want to enjoy higher traffic and conversions, then you need to find out your blog demographics by following the steps below.
1. Create a micro-survey
Micro-surveys help you ask visitors a question using a small widget. It is not as distracting as the huge popup banners (if you’re not into that) that may block your user’s view.
It’s just a tiny addition you can install at the lower part on your blog where your visitors can just click on the choices to provide their answer.
Qeryz, Qualaroo, and Mopinion are three of the best micro-survey tools that you can try. Find out their differences below:
- Qeryz – It’s free, but at $15/month for a starter plan, it’s the most affordable tool between the three. It offers advanced targeting and scheduling of surveys, and you can export all the data it gathered into a CSV file.
- Qualaroo – Their basic plan is valued at $99/month. It’s great for high traffic blogs that need intelligent reporting. It also provides a built-in sentiment analysis and is entirely responsive in all devices.
- Mopinion – This tool has a free plan with few limitations. But if you avail one of their paid plans, you will enjoy their tool’s advanced triggers that can be set off based on your visitor’s online behavior. They also provide real-time analytics and automated alerts and tags if you are working with a team.
Micro-surveys provide you with the exact insights that you need to improve your products, services, and content. You can ask simple questions that only require yes and no answers.
However, be wary of asking for personal information such as salary and relationship status. This can backlash because if your users feel uncomfortable, they would rather not answer your survey.
2. Social media insights
If you’ve already set up your blog’s social media pages, then good news, you can already see who your followers are.
Facebook and Twitter analytics both break down followers based on different variables to help you gain a better understanding of your who your audience is.
To give you a quick rundown, go to your Facebook page insights, and you will be surprised at the amount of data you can collect.
Aside from knowing the number of visitors and the most engaging posts of your page, you can also see the demographics your fans fall at.
Click the People tab and discover the gender, location, and language of not just your own fans, but also all the people you reached, and those that made an engagement on your page.
And if you ever need an even more comprehensive report, head to Audience Insights, and you will see their interests and some more gems that tells you the kind of audience that you have.
Facebook alone can give you an insane amount of data. If you have more social profiles set up, go to the analytics page, and you will be able to scrape more details that you can use to your advantage.
Don’t have social media pages? Now is the right time to do so!
You can follow best practices and proven strategies of some successful social media pages for more information and inspiration you can implement on your blog.
3. Web analytics
Google Analytics (GA) not only lets you track your blog’s traffic. It also helps you see your blog demographics in a whole new light.
Feel overwhelmed by the amount of data on Google Analytics? Here’s a great guide to help you set up your GA account.
Don’t worry, we’ll keep it as simple as possible.
Once you have access to your blog’s GA, you will uncover the following:
- Your audience demographics (age, gender, location, language, etc.)
- Which sites your users are coming from
- What device they used to access your site
- Which posts they often visit and which ones they don’t
- How long they stay on your blog’s specific posts
These items above are critical in determining what kind of audience you have and what kind of content you should produce.
For example, if you know which post they read, then you can create a follow-up or a related post about a similar topic.
Also, you can determine whether they saw your post on social media or click on your link from another website. This shows you the type of marketing you can do moving forward.
Google Analytics is a powerful tool that is specifically made to understand your website’s traffic.
A few more ideas for you
For instance, this post at Gorospe Law Group about personal injury statistics is an example of a blog that understands its audience.
Creating content focused on providing readers information about personal injury in their area equips them with professional advice on how to deal with the situation.
By continually creating content similar to these, you can build a network of posts centered on the same topic. As a result, you can convert more people into customers or clients.
Another example is the website Femusician. It’s not just a resource site for musicians. It’s for female musicians. Thus, it contains information only relevant to the specific gender.
See how they narrowed it down to a niche? That’s how you can create a highly-targeted content and provide more value that will ultimately net you conversions.
Knowing and understanding are two different things.
When you finally see all these data, make sure that you analyze and test which works right for your blog.
Remember that it’s essential to get your message across the right audience not just to everyone available.
This is how you can personally connect and get your message across the perfect audience.
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