Why You Need Both Personalization and Humanization 1024x512

Why You Need Both Personalization and Humanization


Why You Need Both Personalization and Humanization

Last week, a student in my Content Marketing Master Class (we’re currently taking email addresses for the next cohort) asked about the difference between personalization and humanization.

An excellent and important question, as personalization and humanization are both foundational elements of modern marketing success. Both are valuable to companies and organizations, but for very different reasons.

Personalization increases message relevancy, which boosts behavior rates (the likelihood that a consumer will open, click, share, buy).



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