Wikipedia Lost 21% Of Their Traffic After Google Featured Snippets Launched

Duane Forrester, a former Bing representative and experience SEO who is very well respected, supposedly said at PubCon that Wikipedia’s traffic dropped by 21% after Google launched their featured snippets.

Patrick Stox tweeted it out from his presentation:

That is huge and it is the first time I saw that metric.

I am not sure where Duane got this metric but he said it. He did chime in on a question related to Bing and this but did not deny saying this.

Do you know where this 21% metric comes from?

If it is true, then why in the world would publishers want featured snippets in Google?

Forum discussion at Twitter.

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