Daisy is an Associate Director with the Mintel Food & Drink team, speciliasing in the China market. She monitors and reports on the latest innovation and trends impacting the Chinese food and drink market.
The spread of COVID-19 in China is increasing Chinese consumers’ concern about the safety of animal meat, which could drive more consumers to seek out plant-based meat as a clean and safe animal meat alternative. In this video, Daisy Li, Associate Director, Food and Drink, China, discusses why more consumers may be drawn to animal meat alternatives and where the opportunities in this quickly-evolving market for local brands as well as those looking to break into the Chinese market.
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