With an eye toward GDPR, The Media Trust sets up ‘first vendor network’ to fix the Net

When it starts in May, the General Data Protection Regulation (GDPR) requires consent for use of personal data from visitors to websites and apps. For this function, Janrain, Evidon and others are coming out with user-facing solutions.

But brands also need to be concerned about what happens behind the scenes, in their site/app code — and especially how well third-party vendors comply.

This week, compliance and anti-malware monitoring service The Media Trust is out with a new service that sets up what it says is the first network of third-party vendors to comply with GDPR and other policies and good practices.

Called the Digital Vendor Risk Management (DVRM) service, this cloud-based service rides on top of the McLean, Virginia-based firm’s existing Media Scanner service, which tracks 30 million sources of data and millions of sites and apps as it looks for malware and for compliance with regulations, including COPPA for child safety and HIPAA for medical info privacy.

[Read the full article on MarTech Today.]

About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.