The best form of marketing by far is word-of-mouth marketing because it is not only free but inherently viral. Internet marketing pioneer Neil Patel dives into word-of-mouth marketing in his latest video and in a simple way explains how every entrepreneur can attain this holy grail of marketing by just providing a product or service that people love.
Neil Patel provides his expert advice on the world’s original and best form of marketing, word-of-mouth marketing:
Do you know what the best form of marketing is? Word-of-mouth marketing. If you take care of your customers, you do what’s best for them, eventually not only are they going to keep coming back and buying again from you, but they’re going to tell other people about it.
It’s funny, everyone these days is trying to optimize to rank higher on Google, to be popular on Facebook, and to be popular on Instagram because that’s how they believe they’re gonna grow their business. And sure, those things do help. But, the real core reason companies become big is because they solve problems and they do it better than anyone else.
If you create an amazing product or service, like Slack, for example. People love it. They weren’t the first into the space, but they’re a more usable and better product. They didn’t do much marketing, it just started growing. If you look at the marketing that they started doing when they raised the money, they were doing television ads with all these animals in their TV commercials.
No one really understood what Slack was based on that TV commercial. But, you know what, they’re still a multi-mil billion, not even a million, they’re a multi-billion dollar company, and it’s because they created an amazing product.
When you create an amazing product or service, that generates more word-of-mouth marketing, which is bar far the best form of marketing. If you think about shoes, running shoes, what brand are you going to buy? It’s probably Nike because everyone talks about Nike and they know it’s amazing. Same with credit cards. You’re going to either pick Visa, Master Card, or American Express because everyone talks about them. Their brand is everywhere. People have had amazing customer experiences with some of these brands.
Whatever you look at when it comes to a product or service that you admire, or even a company, like Amazon. A lot of these companies are growing not because of their marketing efforts. They’re growing because of word-of-mouth marketing. And that’s not created by being popular on Instagram or being popular on Facebook. That’s truly built by providing amazing product or service, caring for your customers, being the best out there.
Look at Zappos. Zappos moved their company from Silicon Valley to Vegas, because they needed a more affordable way to do support. They were able to do that in Las Vegas. And their big belief was to provide the best service out there. When you would call Zappos and you’d make an order, in many cases even though you paid for ground shipping, they would just randomly give you overnight shipping on your shoes for free. Why? Because they cared about you.
They want to give you such an amazing experience that you would tell your friends about them. And that’s what caused them to get bought out and being worth now, these days, well over a billion dollars.