Yoghurt Digital completes site migration for Jurlique

Yoghurt Digital has completed a site migration for Australian skincare brand Jurlique, which included a new digital platform and updated SEO and updated Google Analytics tracking.

The announcement:

Digital marketing agency Yoghurt Digital has successfully completed a site migration for iconic Australian skincare brand Jurlique.

Tasked with the rollout of Jurlique’s new digital platform and revenue growth, Yoghurt Digital’s migration included SEO, updated Google Analytics tracking, and increased personalisation via a customised content strategy.

These additions have improved the user experience and purchase journey as part of Jurlique’s ambitious long-term growth plans.

“It was important for us to understand exactly how consumers were interacting with Jurlique’s content in order to identify new opportunities,” said Yoghurt Digital’s co-founder, Michael Laps. “We wanted to ensure Jurlique speaks to customers in a way that’s digestible and personalised.”

While migration periods can often lead to a drop in site traffic, Yoghurt Digital’s migration yielded significant growth for Jurlique from the outset, with an increase in organic traffic, session duration and revenue.

“Thanks to Yoghurt Digital’s dedicated approach to collaboration, accountability, and quality, our new website is benefiting from significantly more effective SEO with organic traffic in double digit growth. Their data-backed strategy and expertise in site migration have allowed us to build a solid SEO-led technical foundation with impressive increases in both site sessions and sales,” said Sophie Turnbull, Global Ecommerce & Digital Marketing Manager.

Working closely with key stakeholders, Yoghurt Digital conducted a user experience review and a health check of all technical and on-page SEO factors affecting website performance.

“The team at Yoghurt Digital is well-versed in collaborating with a wide range of agencies,” said Laps. “We maintained direct communication with Jurlique’s team and developers to align on responsibilities and KPI checkpoints, forging a close partnership that allowed things to move quickly and smoothly.”

Yoghurt Digital currently holds Jurlique’s SEO, Content Strategy and Paid Search accounts.

The digital agency’s current A-list of e-commerce clients include P&O Cruises, Rodd & Gunn, Forever New, Frank Body and M.J. Bale.

Source: Yoghurt Digital media release

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