Your customers don’t trust you with their personal information [infographic]

69% of customers are ‘concerned’ with their data on IoT devices

This infographic from Gigya, shows the results of their most recent survey exploring privacy and personal data issues. It is interesting that with the latest changes to GDPR, soon to be enforced 25th May 2018, many consumers don’t trust brands with their personal information. 69% of respondents are concerned with their personal data on IoT devices.

Key takeaways:

  • 68% of customers are concerned with brands handling their personal data
  • 63% of customers believe they should be responsible for protecting their own data, not brands or the government
  • 62% of customers change their password after a security breach and 18% close an account
  • 70% of customers have a weak password regardless of data protection



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