Zero-party data is information that a customer willingly shares with a brand or company she is working with.
Zero-party data includes purchase details, preference for communication, and personal details that a customer wants to be recognized with. This data is helpful since it gives a brand or company a brief but clear picture of their client’s personality and needs.
Customers usually give out this information if they get valuable service from the company. An individual can collect this data from surveys, customer reviews on websites, social media profiles, and many more. Let us discuss more about Zero Party Data and ways of data collection.
Collecting zero-party data through surveys is a simple but significant way. Companies can decide to have a survey on their products and, in exchange, gift their customers’ airtime or any other token. A customer is more likely to participate in a survey if there is a reward at its end.
Create the survey so that your clients will first have to fill in their basic personal information like gender, age, and name to mention a few. However, do not go overboard with the personal questions as some may find it suspicious.
Once the survey has been done, you can easily access the link and acquire your clients’ data. It is not compulsory for customers to fill out a survey form. They do it out of willingness, meaning they provide their personal information at will.
2. Social media polls
Nowadays, many businesses are online. Nearly everyone has a phone and is on all social media platforms, including Instagram and Facebook. Businesses advertised and marketed online are more likely to have a large number of customers than physical stores.
Some stores have a physical address and are online as well. This is a wise move as you attract traffic both online and locally. If you are a business owner in an industry such as clothes, you might want to ship in or introduce new trends, but you are unsure of your customers’ reactions.
This is when social media polls come in handy. You quickly run a poll on your Instagram or Facebook stories and ask your clients to vote on which item they want to be restocked. You put up a picture of two items and let your viewers vote. The product with the highest vote speaks volumes on what your clients prefer.
Social media polls give you an insight into your customer’s style, taste, and preferences. Polls are an easy and fast way of acquiring zero-party data. Learn more here https://www.martechalliance.com/stories/what-is-the-difference-between-first-and-zero-party-data
Another great way to collect this information is through emails. You can know your customer’s ages by asking their date and year of birth. If you want them to give you this detail, you can assure them of gifts or rewards that they will receive on their birthdays.
You can also set your emails in such a way that there is an email preference center. Every individual knows themselves and what they want best. Your clients will decide what content they want from you, their interests, and more through the preference center. With preference centers, your clients can change their settings as often as they want.
In turn, you, as the business owner, are notified of their changes of interests and preferences. This tool also allows your clients to select an email frequency. It also ensures that your customers receive emails they actually want to read.
It is wise to have individual websites as a business. It makes it easy for you to collect information about your customers. Every time a new person clicks on your link, they must register first. This gives you a clear picture of who is interested in your services.
Your loyal customers will have no problem registering into your websites and accounts because they are assured of personalized and quality services.
Quizzes are another option for acquiring data, although most companies ignore them. You can do quizzes from your social media accounts or websites on your products or services.
Make the quizzes fun, add in a few tough questions and give them scores. You will be surprised to find many clients happily engage in the quizzes.
For example, a brand dealing with skincare products can run quizzes like, what type of skin do you have? Which skin care products are a must-have? You may provide recommendations of products they can select from and try after every quiz. Quizzes are the best way to get to all your clients. Click here for some insights.
It is essential for brands to have zero-party data on their customers to maximize their personal experiences working with them. The information is necessary as it gives brands information about their clients that can help them provide quality services considering their preferences and needs. Customers provide these details in exchange for value.
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