Zomato, which is one of the pioneers in the delivery industry, has today announced its Gold program extension to delivery services too. Under this, customers can avail of the benefits of a loyalty program, as having 1+1 food and 2+2 drinks offer.
In delivery, under this program, users have to unlock this offer before using it and place an order. It works like, the second item in the list (excluding combos), will be free of charge. For this, the minimum order value is Rs.300.
As the fair use policy, these are limited to two unlocks per day and one device per user.
This program is now extended to Agra, Amritsar, Aurangabad, Bhopal, Bhubaneswar, Dehradun, Goa, Guwahati, Gwalior, Jabalpur, Jalandhar, Kanpur, Mangalore, Mysore, Nashik, Patiala, Patna, Raipur, Ranchi, Surat, Udaipur, Vadodara, Varanasi, Vijayawada and Visakhapatnam.
Upon the offer announcement, Mohit Gupta, CEO of Delivery said, “Food delivery was in its early stages when we launched the Gold program in 2017. Over the last 18 months, with its order frequency, it has changed the contours of food consumption in India. It has become an everyday part of life and we felt it was time that we launched Gold on Delivery for users across India.“
Further, Gaurav Gupta, Co-founder, and COO of Zomato said, “Today, Gold drives 25-30 percent business for its restaurant partners and more and more Gold users (90 percent) are exploring new restaurants because of the program. It, therefore, makes eminent sense to extend this discovery behaviour to the delivery restaurant base.“
This Zomato Gold membership is currently active in 13,000 restaurants and 41cities.
Existing customers can avail of this offer for free, and the new members if wanted, should subscribe to it for Rs.1800 which is valid for 1year.