Zonin USA Announces New Millennial-Focused Digital & Retail Campaign

Zonin USA, a subsidiary of Casa Vinicola Zonin S.p.A., Italy’s largest privately-owned wine company, announced today a new nationwide, experiential campaign, targeted to Millennials across all of its brands. This campaign will focus on advancing their social media presence for key brands like Castello del Poggio and Zonin Prosecco, while supporting online growth through search engine optimization and the creation and curation of strategic content and offers.

Explaining the rationale behind broadening the company’s marketing approach, Head of Marketing Ana Hernandez said, “Our new strategic approach is aimed at appealing current and emerging consumer groups…”. Zonin USA is committed to incorporating new market trends into actionable outreach to meet consumers in the spaces they are most present in.

Consumer activations and in-store promotions will include partnering with national retailers for seasonal giveaways, featuring exclusive custom prizes. Strategic partnerships will be an increased focus, starting with Citi’s Taste of Tennis which sees Zonin Prosecco’s second turn as the exclusive sparkling wine partner for the multi-city event series, culminating in a star-studded soiree in New York City in August. An immersive National Brunch Day campaign for both on-and-off premise will be announced separately in the coming months as well.

Hernandez added, “Zonin USA continues to build on the success of reinforced focus on strategic retail promotions, digital campaigns and elevated social media presence, which saw double digit growth in impressions and click through rate across all campaigns.”

Hernandez and her team conceptualized campaigns to serve and promote Zonin USA’s diverse portfolio of brands across a multi-channel distribution network to ensure seamless activation and integration across all marketing disciplines.

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About Zonin USA, Inc.:

Zonin USA, Inc. is the import and marketing division of ZONIN1821, the largest privately-owned vine growing and winemaking company in Italy. Today the Zonin family, seven generations of winemakers, is one of the most important family owned vinicultural groups in Italy and Virginia, USA and is one of the leading private winemaking companies in Europe.

ZONIN1821’s portfolio includes nine wineries located in the seven most prestigious wine growing areas in Italy, is committed to practicing ecologically sustainable viticulture and ensures that every bottle embodies the philosophy of preserving the local winemaking traditions, land, and culture of their respective regions. Along with a strategic partnership in Argentina and Chile, the Zonin USA portfolio is distributed in all 50 states and more 120 countries around the world. For more information, please visit http://www.zoninusa.com

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