eCommerce

Maximizing efficiency for ecommerce paid campaigns

Maximizing efficiency for ecommerce paid campaigns

30-second summary: SEOs must improve the efficiency of ecommerce shopping ad campaigns to meet consumer expectations of a hassle-free online experience Brands need to invest time, gather experience, and implement various new strategies to maximize their performance as the digital space is growing and evolving at a rapid pace Setting up something like a Google […]

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6 Ways to Improve Organic Search Traffic With ECommerce SEO

6 Ways to Improve Organic Search Traffic With ECommerce SEO

The eCommerce industry is going through a stage where more entrepreneurs are looking to capitalize on the massive demand. So, it would help if you had a reliable marketing strategy for higher organic traffic. Most businesses leverage Search Engine Optimization (SEO) for enhanced traffic and higher rankings. However, SEO is not that easy to optimize

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E-commerce: How to Attract New Customers with Newsletters - Blog

E-commerce: How to Attract New Customers with Newsletters – Blog

Marketers and customers will agree: data is gold, and knowledge is essential to ensure the relevance of communications. However, the challenge of data collection remains. As consumers become increasingly suspicious of brands, they are less inclined to share their personal information. Newsletter subscriptions are one of the data collection tools at marketing teams’ disposal, as

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Snapchat Bitmoji fashion

Snapchat Looks to Broaden its eCommerce Push with Expanded Bitmoji Fashion Options

Snapchat’s looking to broaden its eCommerce push by providing a range of new clothing options for users’ Bitmoji characters, which would essentially enable you to dress up your Bitmoji avatar in your choice of the latest fashion items from a range of retailers. The new information comes from a patent filed by Snap, which goes

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Expanded Ecommerce on Facebook & Instagram & This Week's Digital Marketing News [PODCAST]

Expanded Ecommerce on Facebook & Instagram & This Week’s Digital Marketing News [PODCAST]

Hosts Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are covering all the digital marketing news of the week on this week’s episode of Marketing O’Clock. Plus, why the new CVS ad network and Google’s heavy ad policy have us listing to Sarah McLachlan, the Deftones, and seagulls on repeat. If you’re unable to listen

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