Run around marketing circles long enough and you’re bound to come across the concept of social media listening sooner or later. It’s been on everyone’s lips as it’s an effortless way to capitalize on your social media presence to amplify every aspect of your marketing plan. It all rests on choosing the right tool for …
How to Choose a Right Social Media Listening Tool? Read More »
One of the best ways to use expired domains for your SEO is to use broken link building. This white hat method of gaining backlinks to your website can take a lot of time due to outreach, but requires the least monetary investment. First, you need to identify an expired domain in your niche that …
How You Can Use Expired Domains For SEO — Serpstat Blog Read More »
TikTok is set to be banned from Android and iOS app stores in the US on Sunday, with full restrictions to follow on November 12. For users, that means the TikTok app cannot be downloaded to their phone after September 20. Those who have it on their phone after that date can continue using it, …
Key Performance Indicators (KPIs) help you understand how your business is progressing towards its goals. In the SEO world, you can find articles talking about tens of so-called KPIs, including bounce rate, dwell time, time on page, etc. These are vanity metrics that have no relationship with the overall marketing or business goals. In reality, …
Track These 3 SEO KPIs to Make Better Marketing Decisions Read More »
If you are not using evergreen content to deliver ongoing growth, there is a good chance that you are missing out on valuable search traffic. There is no denying the importance of content as part of your SEO strategy, and it has previously been confirmed as one of Google’s top three ranking factors alongside backlinks and RankBrain. But, at …
What is Evergreen Content: A Guide to Content That Lasts Read More »
30-second summary: Google is giving a lot of visibility to video content through its interactive SERP section called a “video carousel”. Getting your video ranked in Google’s “video carousels” can drive lots of views to your channel but it will also allow you to control more elements in your target SERPs. Ranking in Google’s video …
How to get your YouTube videos appear in Google’s video carousel Read More »
Willemien Hallebeek Willemien is Content Team Lead at Yoast. She loves to create and organize content in such a way that it helps people understand SEO. If you write content in WordPress, duplicating a post can come in quite handy. It can save you a lot of valuable time to clone a post and adjust …
How to duplicate a post in WordPress, plus 4 reasons why! • Yoast Read More »
Are you obsessed with creating great content? I hope not. Today, that’s a horrible approach to content creation. Why? Great is such a vague descriptor that it’s useless. You’re biased. You don’t get to decide if something’s great – your readers do. Anyone who’s been at this for a while knows the bone-numbing horror of …
Stop Saying ‘Create Great Content’ – Say This Instead Read More »
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. There is one decision in life that you simply cannot get wrong. And no, it’s not choosing the right partner or career. That life-changing decision comes down to what website builder you decide to …
We all know the pain: staring at a blank page, waiting for inspiration to strike. The end goal of “Ideas” feels woolly, a barely tangible thing in the far future you need to reach. On top of that, you have pressure from higher-ups, setting deadlines and goals, none of which help with that first hurdle: …
The Ultimate Guide to Coming Up With Useful Ideas Read More »
Sometimes I talk about the education-industrial complex on this blog, rarely with kindness. I captured much of that in Stop Stealing Dreams. Readers will see that not once have I criticized a hard-working teacher who meant well. That’s because it’s the bureaucratic industrial system that’s at fault here, not the teachers. Now more than ever, …
July 14, 2020 SUMMARY: This article will outline how you can find URLs for use in the MobileMoxie Page-oscope to track changes Google My Business (GMB) results (with g.co or g.page URLs), and how you can track Knowledge Graph with g.co URLs. Here are the links if you want to skip directly to one of …
