“Email is dead” is a common line that we’ve all heard tossed around at least once. The truth is that email isn’t dead — far from it, in fact. And if you’ve somehow been convinced that it is, it’s probably time for a strategy shake-up to ensure that your email marketing strategy is being implemented …
Why Having an Email Marketing Strategy Is Important Read More »
Dark Mode is taking the digital world by storm. It’s made its way into just about every app, browser, and device—and the inbox is no exception. Last year, Gmail, Outlook, iOS Mail, and others announced support for Dark Mode. Inevitably, Dark Mode will become more common in the inbox. With so many users opting to …
How Dark Mode for Email Can Boost Your Deliverability | SendGrid Read More »
The new normal our world is dealing with involves six feet of separation, concerts on Fortnite, and entry conditional on face attire. In short: Changes must be made for many businesses to survive. Determining just how and when to pivot requires bright ideas and effective marketing. It’s no secret that businesses—especially small businesses—are struggling to …
Examples Of Pivoting Business During the Pandemic Read More »
Brands need to add new chapters to their crisis marketing playbook Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link
These social media templates cover every stage of the social marketing journey. From planning and creating content, to publishing posts and measuring results. Fill them, customize them, and save yourself a ton of time. It’s that simple. You’ll see results, too. 1. Social media strategy template Whether you’re starting from scratch or looking to improve …
9 Social Media Templates to Save You Hours of Work Read More »
Crises arise when you least expect to face any problem. These situations can rarely be predicted, as well as their effects. However, there is something that can condition the severity of the consequences; the actions that each company implements in response to any adversity. Ideally, these actions should be included in a risk plan and …
10 marketing actions that will mitigate the adverse effects of a crisis Read More »
One of the great drivers of marketing innovation has been from people pushing the envelope and testing new ideas. From the very first Litmus Live, we’ve worked hard to bring the email community together to do just that. We’ve celebrated the wins (and struggles) of being email marketers together—learning from each other in rooms full …
Litmus Blog: Say Hello to Litmus Live Everywhere Read More »
Here at Twilio SendGrid, we are always looking at new ways to help senders improve email delivery and engagement. As a major deliverer of email, (we touch over half of the world’s unique email users on a rolling 90-day basis), we partner with major mailbox providers to stay informed on changes and discuss email industry …
Strategies for Using Verizon Media’s New View Time Optimization | SendGrid Read More »
Things don’t always go as planned, and as a marketer, you’ll likely find yourself needing to apologize for mistakes. Email is no exception. It’s easy to send out a broken link, get a date wrong, or send an email to the wrong segment. Most of us have been there. While it’s difficult to own up …
How to Apologize After an Email Marketing Snafu [+ Examples] Read More »
Google is coming for Facebook budgets with Discovery ads, now available globally Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link
With hundreds of millions of Tweets sent each day — and an ever-changing Twitter algorithm — it can be easy for your brand’s posts and Twitter marketing to get lost in the noise. That’s where Twitter ads come in. Twitter advertising is an opportunity for your brand to promote its products and reach new users …
How to Advertise on Twitter: A 7-Step Guide to Using Twitter Ads Read More »
Is it worth creating a virtual store? With so many options and sales platforms, many entrepreneurs are afraid to spend money investing in a corporate sales website. First of all, the answer to this vital question is definitely yes. Why? You certainly have no doubts about the importance of the Internet in our lives. Still, …
