SEO BLOG

Pinterest taps market research firm IRI to measure offline sales lift

A little over two years ago, Pinterest announced a partnership with IRI, the global market research company, to measure the impact of ad campaigns on in-store sales lift. While it’s apparently taken until now to fully implement, now that the capabilities are in place, advertisers will soon be able to determine which campaigns and creatives …

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Social shorts: Instagram tests web DMs, TikTok explores curated content streams, Pinterest passes Snapchat in users

Social shorts: Instagram tests web DMs, TikTok explores curated content streams, Pinterest passes Snapchat in users

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Instagram DMs, Pinterest beats Snapchat and TikTok looks to change its content stream Instagram tests …

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5 Must-Adopt Marketing Skills

5 Must-Adopt Marketing Skills

Techniques and practices are always emerging and evolving, and marketers can’t afford not to upskill. January 17, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. The marketing industry is continually evolving. Consumer expectations are intensifying, and new marketing practices and technologies continue to sprout up. More than ever, it’s crucial that …

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3 Tips to Build Brand Awareness & Connect With Your Customers Using Email Marketing

3 Tips to Build Brand Awareness & Connect With Your Customers Using Email Marketing

Building brand awareness is a challenge for businesses both large and small. And while most eCommerce brands use marketing channels like paid ads or social media to increase awareness, fewer brands leverage using email marketing for the same purpose. Email consistently brings in an average of 122% in ROI, the highest of any marketing channel …

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