A little over two years ago, Pinterest announced a partnership with IRI, the global market research company, to measure the impact of ad campaigns on in-store sales lift. While it’s apparently taken until now to fully implement, now that the capabilities are in place, advertisers will soon be able to determine which campaigns and creatives …
Pinterest taps market research firm IRI to measure offline sales lift Read More »
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Instagram DMs, Pinterest beats Snapchat and TikTok looks to change its content stream Instagram tests …
Guest Contribution by Claire Jane Ward It may be somewhat overwhelming for a new UX design agency to find clients. Although a simple Google search will spit out a myriad of ideas, it’s hard to tell which of them are reliable, relevant, or even make sense. However, there are several surefire routes by which pretty …
Techniques and practices are always emerging and evolving, and marketers can’t afford not to upskill. January 17, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. The marketing industry is continually evolving. Consumer expectations are intensifying, and new marketing practices and technologies continue to sprout up. More than ever, it’s crucial that …
Email is one of the most prolific forms of communication. It also happens to be one of the most effective marketing tools for businesses. When it comes to using email to encourage feedback from your subscribers, improving email response rates should be a top priority. Though email response rates may seem self-explanatory, there’s a lot …
Tips and Tricks For Improving Email Response Rates Read More »
Building brand awareness is a challenge for businesses both large and small. And while most eCommerce brands use marketing channels like paid ads or social media to increase awareness, fewer brands leverage using email marketing for the same purpose. Email consistently brings in an average of 122% in ROI, the highest of any marketing channel …
3 Tips to Build Brand Awareness & Connect With Your Customers Using Email Marketing Read More »
