Spring is here. And so is a new batch of ecommerce books. There are titles on digital marketing, LinkedIn ads, brand development, standing out in a crowd, and artificial intelligence.
I compiled this list using Amazon. From Amazon’s “Books” category, I selected “Business & Money.” From there I chose the “Processes & Infrastructure” sub-category and selected “E-commerce.” Then I handpicked titles from that group based on customer ratings and relevance. In addition, I selected a few titles from the “Small Business & Entrepreneurship” sub-category.
New Ecommerce Books
Storynomics: Story-Driven Marketing in the Post-Advertising World by Robert Mckee, Tom Gerace
In Storynomics, famed screenwriting coach Robert McKee partners with digital marketing expert and Skyword C.E.O. Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. Drawing from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands, Storynomics demonstrates how original storytelling delivers results that surpass traditional advertising. Learn how to connect your brand with your consumers. Kindle $15.99; Hardcover $19.49.
The Lean Marketplace: A Practical Guide to Building a Successful Online Marketplace Business by Juho Makkonen, Cristóbal Gracia
The Lean Marketplace is the result of two experts putting almost two decades of experience together to create a repeatable method for creating a successful online marketplace and avoid the most common pitfalls. Not every marketplace will be as big as Airbnb and Uber, but there are thousands of marketplace ideas that can make for sustainable businesses. Paperback $14.99; Kindle $9.99.
Written to help marketers turn their websites from cost centers to profit centers, The Digital Marketing Handbook by copywriting pioneer and marketing guru Robert W. Bly teaches you the proven models and processes for generating a steady stream of traffic, conversions, leads, opt-ins, and sales. Bly shares tested, direct-response methods that can increase your online revenue along with an extensive resource section to give your website a competitive edge. Paperback $21.99; Kindle $20.89.
Content and Inbound Marketing Success covers every many aspects of content marketing: researching customer needs, identifying your company’s areas of expertise, generating thought leadership articles, communicating content through email and social media, evaluating response, generating sales leads, and measuring results. Content and Inbound Marketing Success shows how to coordinate these strategic elements to an overall plan. Learn from business leaders and case studies on how content marketing works in the real world. Paperback $18.95.
Brand Now: How to Stand Out in a Crowded, Distracted World by Nick Westergaard
Consumers are overwhelmed. Ads alone aren’t effective. And you can’t just churn out content and connect on every social network. To stand out, start with your brand. Brand Now uncovers the new rules of branding in a complex and chaotic world. Written by the author of Get Scrappy, a digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. Kindle $16.92; Hardcover $18.54.
In The 50-60 Something Start-up Entrepreneur, 50-something entrepreneur Pamela Wigglesworth shares her concrete, step-by-step process that will show you exactly how to start and run your own small business using the entrepreneur path framework. Learn (a) what product or service to offer based on your area of expertise, (b) how to establish your consulting fee or price structure, (c) how to create your marketing strategy, and (d) how to avoid feeling overwhelmed as a new business owner. Paperback $17.95; Kindle $4.99.
The Bitcoin Standard: The Decentralized Alternative to Central Banking by Saifedean Ammous
The Bitcoin Standard explains the operation of Bitcoin in a functional and intuitive way. Bitcoin is best understood as the first successfully implemented form of digital money. With an automated and perfectly predictable monetary policy, and the ability to perform final settlement of large sums across the world in a matter of minutes, Bitcoin’s real competitive edge might be as a store of value and network for final settlement of large payments — a digital form of gold with a built-in settlement infrastructure. Hardcover $19.46.
LinkedIn Ads Made Easy 2018 by Paul Cundell
LinkedIn Ads Made Easy 2018 will show you how to dominate LinkedIn ads — step-by-step, topic-by-topic, and tool-by-tool. Learn to use the most effective tools in the shortest amount of time. This training is comprised of 20 chapters organized into four sections: basics, step-by-step walkthrough, advanced strategies, and tips. Paperback $24.99; Kindle $9.99.
The dream of content marketing is that it’s going to be a magical funnel that drips money into your bank account. But what should you do when it doesn’t work like that? Or even at all? 10x Marketing Formula offers a formula that will show you what to do (and how to do it) to achieve tenfold marketing results. Paperback $16.95; Kindle $6.99.
Unscaled: How AI and a New Generation of Upstarts Are Creating the Economy of the Future by Hemant Taneja, Kevin Maney
Unscaled identifies the forces that are reshaping the global economy and turning one of the fundamental laws of business and society — the economies of scale — on its head. The unscaled economy is remaking massive, deeply rooted industries and creating possibilities for entrepreneurs and companies. Venture capitalist Hemant Taneja explains how the unscaled phenomenon allowed Warby Parker to cheaply and easily start a small company, build a better product, and become a global competitor, upending entrenched eyewear giant Luxottica. Kindle $17.99; Hardcover $28.00.
Culture Wins: The Roadmap to an Irresistible Workplace by William Vanderbloemen
Culture Wins is a guidebook for organizations that want to own the future. Its firsthand insights into building a contagious culture will drive sustainable growth and innovation for any organization. Learn to build a healthy workplace, increase revenue, and change the world. Grow your team and build a contagious company culture that outlasts the competition. Kindle $9.99; Hardcover $22.50.
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