Optimizing your website is a very essential element in your digital marketing strategy. While trends in SEO keeps on changing and evolving day by day but it is the still the top priority of the marketers as it remains to be the most powerful method to attract traffic to your website and into your sales funnel.
Due to changing perspectives of the users and developments n search engines, the SEO methods are constantly developing. To keep your website into the top of the search results has not been an easy task as there have been many black hat SEO techniques that may be beneficial for your website for a short term but these will be harmful in the long run.
Some common SEO techniques to avoid while planning your strategies are mentioned here:
- Choosing the wrong keywords
Keyword planning is the main strategy of your SEO technique. Your whole SEO will be based on keywords. But are you choosing the right keywords?
A common mistake in keywords selection that most of the people do is neglecting the preferences of users and the search engines. The keyword selection should be completely based depending on how your potential customers would use to search your products and services on the search engines.
Sometimes, the keywords you have selected might be irrelevant and different from the ones that the users and search engines refer to. In such cases, all your strategies would be targeting the wrong keywords and would not be effectively generating revenue for your business.
To avoid this, you should have a proper keyword research. You can refer to the tools like Google keyword planner, SEMrush, Google Trends, SEO Moz Keyword Explorer.
- Keyword Stuffing
Using the target keywords in every line of your content is another common mistake to be avoided. Loading your content with keywords too many time will result in adding your website into spam lists of the search engines.
Keyword stuffing or overusing your keyword is a big mistake for your marketing. The content will be useless for the users and will distract them away from your website.
- Skipping Meta descriptions and title tags
Content optimization is not just limited to adding the keywords in your articles. The Meta descriptions and title tags are also equally essential SEO elements. These elements of your websites have a huge potential to be grabbed and are considered while the search engines crawl your website.
Apart from these, marketers also forget to use the image tags. The crawlers cannot see the pictures but they read the used alt tags. These keyword strategies help in indexing your web pages into the search engine results.
- Skipping off-site SEO
Many businesses still only consider on-site SEO optimization techniques. Optimizing your website is a highly important ranking component but cannot be much effective without off page SEO. It is essential to create engaging content on other websites so that you can attract the visitors to your website. The Brisbane Company will dedicate their time in developing and publishing engaging content that would help you attract potential customers to your website.
- Ignoring Google my Business
Google My Business is an essential component in your SEO strategy. The tool gives your business an opportunity to claim your location, provide all the information related to your website and to answer the questions asked by the users. The users will post the reviews on your Google My Business page and this will help other visitors and potential customers to know about your products and services.
- Not running SEO Audits
Running an SEO audit for your website will help you know the performance reviews from search engine and visitor’s perspectives. It will check if your site is user-friendly, if the information is relevant, the speed at which the website loads and will suggest you methods to improve the performance by carefully examining it. Many businesses do not run regular SEO audits and are skipping the huge opportunity to improve their website performance.
- Buying Backlinks
Many businesses are still buying backlinks. Google doesn’t list these backlinks and these links do no benefit to your ranking. You need to earn the backlinks on high authority websites that generate high quality traffics.
- Not using the latest SEO trends
SEO will not get outdated anytime soon. The trends and strategies in the world of SEO are ever changing and developing. The businesses keep on implementing the same strategies over and over again. The strategies like voice search are taking over the digital marketing world and it is important to involve such an impactful technique into your marketing strategy.
- Considering SEO as a onetime game
The businesses treat the SEO strategy as a one-time tactic. They have the impression that these are ‘set it and forget it’ strategies and they can achieve everlasting SEO friendliness. These businesses should expand the breadth of their website continuously and keep updating relevant content on it. They should consider and plan to leverage positive reviews and feedbacks of their users for the promotion.
- Not using the power of Social media influencers
Optimization also includes social media platform integration on the website as well. When you share content on these social media platforms, your main focus is to attract the attention of the users who have significant influence online. Their content is noticed by the search engine and the target audience alike. Creating relationships with these socially powerful users help in promoting the content online.
In order to know the effectiveness of content and SEO optimization efforts is to track the progress. Many marketers disregard the analytics and it is an immensely serious mistake. Google webmasters and Google analytics are the main tools used to measure the performance of your strategy. By using these tools, you can know how your optimization is working.
SEO is an essential part of any marketing strategy. While there are a number of advice and tips available online, you should avoid these common and major SEO mistakes. Good SEO Company will help you making strategies for your website that will improve your website ranking in the search engine results.