Promotion of a site can be a time-consuming and expensive task. This is especially tough if you have reached the initial stage of users and are looking for organic growth. We have compiled a list of 4 creative ways to promote your site that will engage your users and bring in more.
1. T-shirt giveaways for readers
T-shirts are like walking billboards and who wouldn’t want a fair bit of advertisement? T-shirts have a long lifespan and are extremely flexible for customization. You can literally print anything on T-shirts and get any t-shirt designs you wish for.
A well-made T-shirt design will ensure that users will keep it for a long time. A survey states that if a T-shirt is fun, functional and trendy, then people will keep it. This is why you should give out T-shirts to your readers and users to make sure they spread the good word about you.
If you are wondering how to create a custom t-shirt design, then you should go for crowdsourcing! You can use a crowdsourcing site like DesignHill to get the best T-shirt designs from hundreds of apparel designers.
Some of the unique ways in which you can give away the T-shirts to your readers –
-Conduct a contest in which readers can tag their friends to win it
-You can get your readers to like your social media pages, and lucky winners can get free t-shirts
-Perform a task or activity to get the T-shirt
-Reward a fan or reader by sending a T-shirt
You should make sure that T-shirt designs are relevant to your product yet interesting. Your readers do not want to literally wear a walking advertisement for you. If your T-shirt design looks extremely promotional, then your reader will not wear it, hence not serving your purpose.
2. Partner with local businesses
A business cannot thrive without the support of a business community. If you are looking to grow your business, then it’s time you partnered with local businesses. Partnering with other businesses is easy, but you have to do it the right way.
Find potential partners
You have to make a list of all the businesses that could be your potential partners. Several businesses have many arms so make sure none of them competes with your business! You want to partner with businesses which complement your product/service.
Reach out to them and execute campaigns
When two businesses partner for growing a business without a formal merger it is important they are on the same page. Engage with businesses which have a similar philosophy and business ethic. Here are a few ways in which you can work with your partners to promote your site –
Cross promotion – Both the parties have to equally promote each other’s products. Sit down and finalize on the communication strategy and design for these promotions.
Events – Combining resources is the best way to maximize impact. You can create events together which will satisfy and engage your target audience.
Rewards – You can give away each other’s products as rewards. For instance, you can give your t-shirt designs to a local football club; while the football club can give you discount coupons for your customers to avail their membership.
Assess the performance
Not all partnerships work out, some of them become too difficult and a drain of your resources. Run a campaign and take a step back to assess how your partnerships worked. If the partnership has brought in more users and business, then continue else put a stop to it!
3. Run a contest for readers and subscribers
Online contests are a very popular way of increasing traffic to your site. In fact, a survey found out that after an effective contest campaign, sites increase their fan base by almost 34%! This is because contests are a fun and exciting way to engage users and promote your site.
Here are a few contest ideas you can use –
-Create a slogan for your site
–Name a new product or service that you are going to offer on your site
-Upload their photos and tag their friends for a particular theme contest
-Challenge contests are an extremely popular where you can coax your followers to participate in unique challenges
-Caption contests which can be funny or humorous
-Upload videos where the users have to perform a certain activity, and they have to get maximum likes to win it
-Crowdsource for new ideas on products, varieties or other customizations
Quizzes and guessing games
You can add a condition that maximum likes or shares on entries will be considered as a parameter for winning the contests. Here are some prize ideas that your users will love and spread it among their community –
-Giveaway customized t-shirt designs
-Free products and services including 1-month trials
-Cash or discount offers on services, products, and subscriptions
-Chance to be featured on the site as well as advertising
-Free trips or customized prizes
You can even continue leveraging the contest after it is done by posting about the user and his prize. You can develop that story over the next few posts so that your users trust your contests and participate in them the next time.
However, make sure you are transparent in your communication regarding the contests. Your users and fans should not feel let down with your promises. Else they will quickly review and brand you as fraudulent!
4. Reward influencers and customers who recommend you on social media
Your audience is going to be important to you always, whether you have 100 users or 1 million users. It is the relationship that you have with your users that will change as your audience grows. One of the best ways to engage with your users is to make them feel important by one to one interactions.
If you are a big brand with many users/subscribers, then you can do these activities to engage users –
On Facebook – Share the reader’s feedback or post by putting it on your timeline. Tag the reader so that they will get a lot of followers in turn. This will also ensure other readers promote your site too.
On Instagram – Repost their Instagram post and tag them. Shareability and discovery are difficult on Instagram. By the repost, you show importance to your reader and their thoughts.
On Twitter – A retweet by a major brand will enhance the value of the reader’s tweet immensely. Other accounts will also start tagging your site.
If you are an upcoming brand with new users being added every day, then your strategy will change. It is unlikely that readers will recommend your site right away. In such a situation drive focus on influencers. In a survey, it was found that over 71% users were likely to purchase based on social media referrals.
On Facebook – Tie up with influencers and ask them to review your site. You can give them your products or have any other similar deal
On Instagram – With the recent addition of Instagram Stories, influencers are able to make more impact. Send free products or special deal discounts which they can, in turn, give away to their users
On Twitter – This is a completely open platform and can make or break your brand. Retweet and hashtag effectively to create maximum positive impact
Do you use any other creative ideas to promote your site? If you do then let us know in the comments below.