Making money while you sleep with affiliate marketing is the ultimate dream. But it’s harder to master than it looks. You can’t just plop an affiliate link on your website and expect success. So, how do you make more money online with affiliate marketing?
Of course, one of the best tips for making more money with affiliate marketing is to believe in the products you’re promoting. But if you do believe in the products you’re promoting and you’re still not making the sales you’re hoping for, what can you do? Don’t worry, there are a number of ways you can improve your affiliate website and increase your revenue.
Check out these 5 tips to make your affiliate website more successful.
First and foremost, you need to be providing valuable content to your audience. You don’t want to spam people with your affiliate links. Plus, a hard sales pitch isn’t going to make them want to stick around either. Instead of being focused on selling, you need to be focused on helping.
Your visitors came to your website in search of something, typically for information to solve a problem and for helpful advice. So, you need to provide that to your audience with your content. Creating content that helps your audience solve a problem will be more valuable to them and it helps build credibility and trust. Trust and credibility is what encourages people to buy. When you consistently provide useful content to your readers, they’ll trust your expertise and return again and again to see what helpful tips you’re offering up next.
Remember, to also be passionate about the products you’re recommending. If you’re just trying to make a sale, your readers will be able to tell.
If you want to increase your affiliate product sales, you need your website visitors to focus on them. Distractions on your website like a cluttered sidebar and flashy features aren’t adding to your site, they’re taking away from it. Not only are these elements distracting for users but they can also slow down your site and impact its overall performance. So, remove those distractions.
To further remove distractions, create dedicated landing pages. Landing pages are high-converting because there’s nothing else on the page to distract the user, making the user more likely to take your desired action. Take a look at the example below, the landing page is clear of any distractions, users can’t even access your site’s navigation menu, and the call-to-action is front and center.
There are a number of WordPress plugins that allow you to easily create a sleek landing page. For instance, Beaver Builder is a popular landing page plugin. You can create a great landing page in minutes using their pre-made templates and blazing fast drag and drop builder.
One of the best things you can do for your affiliate website is to start an email list. Building an email list will give you direct access to a huge list of targeted customers. Any time you have something to say, whether it’s to introduce a new product or announce your latest blog post, you have the ability to send a message straight to the inbox of all the people who’re most likely to engage and make a purchase.
You can boost email signups using a tool like OptinMonster. OptinMonster is one of the most popular lead generation tools on the market. This tool allows you to easily create great-looking popups to catch the attention of your website visitors and encourage them to sign up for your email list.
Plus, they also have a cool exit-intent feature. An exit-intent popup is able to track when a user is about to leave your website and send them a targeted message at exactly the right time. An exit-intent popup allows you to turn potential one-time visitors of your affiliate website into repeat visitors.
Once a visitor is subscribed to your email list, you can start sending them messages to increase awareness and build a relationship, which will make them more likely to make a purchase.
An often underused strategy in affiliate marketing is the resources page. A resources page can be a goldmine for your affiliate website. The resources page can also be called “recommended tools”, “my toolbox”, some affiliate marketers and bloggers also call it a “getting started” page. A resources page is simply a page on your website that lists and links to your recommended products, online tools, apps, services, and so on.
A resources page has the ability to become the most-visited page on your website. As mentioned in the section about creating valuable content, most of your readers come to your website looking for solutions. Instead of making readers search through all of your blog posts to find the solutions they’re looking for, they can head straight to your resources page to find everything they need. With a resources page, you can list all of your top recommendations and drastically increase the revenue you earn from your affiliate links.
Not everyone likes to consume content the same way. Some people prefer written content, while many others prefer videos. In fact, video content is more likely to be shared by your audience as well. According to statistics from Renderforest, 1200% more shares are generated by social videos than text and images combined. So, to get more traffic to your website and more clicks on your links, add videos to the mix.
A video allows your audience to see the product in action and learn more about it in an entertaining way. Even if you don’t have a physical product to show off, you can still use video to boost your affiliate website. For instance, if you’re recommending a software, you can record a screencast showing your audience how to use the software.
Don’t just add the video directly to your website though; this can slow down your site and it also won’t get the reach you’re hoping for. Instead, upload your video to YouTube or Vimeo and then embed the video on your website. Uploading your video to YouTube will get you in front of a whole new audience. Don’t forget to add an affiliate link in the YouTube video description as well as a link back to your website.
With these tips for making your affiliate website more successful, you can stop stressing about selling. As always, be honest and genuine when recommending affiliate products to your readers, but provide extra value to them in order to boost your revenue. Your affiliate marketing website will become a success only when you provide something in return to your visitors.