By Diana Smith
If you want your business to succeed, promoting your product or service is a must. However, no longer do you have to rely on TV commercials and newspaper ads. We now live in the age of social media and platforms like Facebook, Instagram and Twitter are a perfect place for marketing your business. Just take a look at it this way – the number of social media users is expected to reach 2.77 billion, and if you want to reach a wide audience, social media is the way to go. And if you’re not convinced just yet, here are 6 good reasons to invest in social media marketing.
It improves brand recognition
Today, it’s all about developing a strong brand your customers will recognize. Social media is an excellent tool for developing your brand, mostly because it allows you to share content with your followers. This also includes visuals, which are essential for creating a powerful brand. Recent reports show that original graphics draw about 40% of social media engagement. With that said, it’s a good idea to connect with a company that can help you design visuals for your social media pages. You can also consider bringing in an employee who can create visual content for your pages, as it’s guaranteed to pay off.
It increases your website traffic
If you want to sell your product or service, you need to have customers visit your website. After all, that’s where they can learn everything about it and find out how to contact your business. Platforms such as Facebook allow you to include a link to your website into your profile and make it easier for your followers to access it. Moreover, you can also include a feature that allows your customers to log into your website using Facebook. According to some reports, Facebook accounts for more than 53.1% of social logins to websites and apps owned by companies.
It gives good ROI
One of the best things about social media marketing is that it doesn’t come with a hefty price tag. In fact, if you’re a small business owner, you can promote your company on social media for free. However, paid advertisement on social media can help you attract more new customers and give your social media presence a boost. Paid advertising on social media gives good ROI and opting for it makes a lot of sense. If you need money to start advertising your social media, there are companies that offer personal loans and turning to them is a great idea. In fact, 80% of marketers use paid social advertising, and you should definitely consider doing the same.
It allows you to use video
Videos have become an essential part of every successful marketing strategy. It’s simple; people prefer watching videos over reading. Not only that, but they’re also more likely to fully engage in your content if it’s made in video format. And another great thing about social media is that it allows you to share videos with your customers and give them a chance to comment on them. Studies show that 45% of people spend at least one hour a week watching videos on Facebook and YouTube, which makes including video content in your social media marketing strategy a real no-brainer. Consider hiring a company that can help you shoot quality videos for your pages.
It helps provide excellent customer service
Right now, providing excellent customer service can help you attract plenty of new customers. The reason behind this is that people can now take a screenshot of their chat with your customer service employee and share it with their friends and family. So, if you provide quality customer service through social media, it will actually turn your customers into your brand ambassadors. Just bear in mind that they can also share any unpleasant conversations they had with your customer service operators. It’s also worth mentioning that customers who are happy with your customer service usually spend 20% more.
It helps with search engine optimization
If you’ve been paying attention, you probably know just how important search engine optimization (SEO) is. Search engine algorithms are constantly changing and they keep placing greater emphasis on social media. For instance, your website will be more likely to show up first on the Google search results page if the user’s friends follow your company’s Facebook page. And with 67,000 Google searches being performed every second, making sure your SEO efforts are paying off is definitely a good idea. We should also mention that if you want your social media to impact your SEO ranking, you need to post regularly.
It’s safe to say social media now plays an important role in our everyday life and it’ll continue to do the same in the years to follow. No matter what type of business you’re running, investing in social media marketing can really help you grow your organization and get noticed.
About the Author
Diana Smith is a full-time mom of two beautiful girls interested in topics related to digital marketing and the latest social media news. In her free time, she enjoys exercising and preparing healthy meals for her family.