Advertorial: Legal SEO – Guide to SEO, Websites & Digital Marketing for Solicitors
Marketing Tips Solicitors Should Know About
If you run any business, you need to know how to market it correctly. Solicitors are no different and you need to know how to market your services. If you are unsure about what to do, there are some marketing tips that you should consider using.
Position Yourself As A Thought Leader
Inbound marketing is important because it gets potential clients to your website. One of the best ways to get this inbound traffic is to position yourself as a thought leader in your field. The best way to do this is through content marketing.
Having a blog attached to your website is the best way to start with content marketing. This allows you to share content with potential clients that will showcase your expertise. However, you should not stop here and you need to consider guest posts on other blogs. Writing for other websites will improve your visibility and increase the number of people who see your content.
Take Advantage Of Free Law Marketing
There is a lot of free marketing that you can take advantage of. The first is the free local marketing offered by a business listing on Google My Business. When you clam your listing, your business will appear on Google Maps and could rank highly in local searches. If someone looks for a solicitor on Google, your listing could be promoted for you based on your proximity to the user.
Ratings on review websites such as Avvo are another free marketing method that you can use. When you have a good rating on these websites, potential clients will be more likely to contact you. A lot of people head to these websites to start their search for a solicitor and simply having a good rating can improve your chances of being contacted.
Get Into Networking
Networking with other businesses and solicitors in your area is important for marketing your services. Of course, you will want to focus on networking with other legal professionals who are not your competition. If you primarily work in real estate, you might want to think about networking with a family law solicitor or divorce solicitor.
The other legal professionals you have in your network could refer clients to you. Of course, you will generally need to offer reciprocation. You may be surprised by the number of clients that you get this way.
Build A Relationship With Existing Clients
Networking should not be limited to other legal professionals as you need to build a good relationship with your clients. If you provide a good service and offer excellent customer care, your clients are going to refer you to other people. Word of mouth is still a very important marketing method in certain professions and law is one of them.
Of course, you will need to ensure that you have a website that people could send referrals to. Your websites will need to be professional in appearance and offer all the information that a potential client would look for. Your location and various means of contact should be included on the website.
For effective online and digital marketing for your law firm, simply visit the Legal Marketing Services Agency at their website – http://legalmarketingservices.agency