The update regarding the AMP Stories was confirmed at the AMP Conference recently held in Tokyo. According to the representatives, the AMP Stories will appear similar to the Instagram Stories but will be built on the AMP framework.
Besides having their unique space in search results, the AMP Stories can be linked to any other web page – enhancing SEO.
AMP Stories now appears in a dedicated section in search results for general queries such as “things to do in Tokyo”. It’s a new opportunity to attract users in SEO. #ampconf pic.twitter.com/3oFHflL8FW
— Kenichi Suzuki💫鈴木謙一 (@suzukik) April 17, 2019
On most social media platforms, the stories disappear after 24 hours. However, the stories on Google’s search results can stay for as long as the creator wants.
Kenichi Suzuki, Google product expert noted that, currently, the feature is rolling out for only U.S. region.
To find out how the AMP Stories will appear, check out the announcement video here (or featured below).
The Stories feature will be applicable for travel-related content initially and expand to other searches soon.
If you want to create your own AMP Stories for Google’s search results, click here for the tutorial.