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Automating insight : our revamped vision, mission & values


In 2016, as
we celebrated Askia’s 20th anniversary, we published our company’s
vision, mission and values for the first time.

If you’ve followed us over the past 3 years you will know that we have undertaken a series of major developments. In the process, we have moved away from “Askia software for surveys” to become “Askia automating insight”. Our offering now integrates a strategic dimension and we favour a long-term partnership approach providing expert advice to support our customers through the most complex and strategic projects.

This
new positioning certainly impacts our view on how we define ourselves as a
company and where we’re heading. So naturally, we decided to review our
identity statements and asked ourselves the following questions:

• Are
the core values still a true reflection of Askia’s culture?
• Does the mission statement make a compelling declaration
about our purpose and values?
• Does it reflect Askia’s responsibilities to its
stakeholders (ie. employees, partners, customers and investors).
• Does it say what we do and what makes us different from the
competition?
• Is the vision statement realistic and achievable? Is it
memorable? Does it say where we want to be?
• Do both statements reflect how people feel about our
company, our software and the professional services we provide?

This challenging exercise led us to a revamped
proposition:

Askia’s mission

Our mission is to build technology to help
understand & predict human behavior. 

Askia’s vision

We want to be the technology partner of choice for
visionary MR agencies.

Askia’s values

People-focused
“We solve problems and help people in the process”
Partners “We are embedded into our clients’ strategies”
Experts “We are research industry specialists”
Different “We are innovative, quirky and inspire the industry
with our fresh approach”
Passionate “We love what we do and take pride in our clients’
achievements”



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