action-based automation

3 Simple Ways to Get Started with Action-Based Email Automation

A few weeks ago, I polled more than 2,500 of our subscribers to find out if they were using automation tools in their email marketing. Sixty-two percent said, “nope.” That got me wondering, “Why the heck not?” After all, automation can increase leads, conversions, and revenue, and it can save you time. The stats prove […]

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How We Increased Engagement for Our Online Course by 150% with Marketing Automation

Every subscriber on your email list is unique. One subscriber may prefer daily emails. Another may like weekly emails. How can you make everyone happy? Here at AWeber, we faced this question ourselves. Many subscribers who took our popular “What to Write in Your Emails” course said they didn’t like the daily cadence of emails.

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