April 10, 2018 Yawn. I love ads. I love pithy, punny, witty, tear-producing ads. Being served an ad at the right moment is magic. Whether it is something I know I need or if it is something I didn’t know I needed, if the ad is speaking my language, I am listening. But show me […]
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Ad-blocker Ghostery published its entire programming code on Thursday. By going open source, the company aims to clear the air on its old business model and invite others to contribute to its continuing development. “As a privacy product, especially one designed to give users a look behind the scenes at what data companies are collecting
Ghostery Goes Open Source, Reveals Two Proposed Revenue Streams Read More »
Google launches a new version of its Chrome web browser today (February 15), which will include an in-built ad blocker to try and eradicate intrusive ads from the browsing experience. There are some clear standards and some unanswered questions relating to this new approach, so what exactly do marketers need to know? Google announced last year that
Everything you need to know about the Google Chrome ad blocker Read More »
Prioritizing 2018 PPC Trends PPC becomes more complex every year. As humans, our ability to consume information doesn’t grow at the same pace, if at all. This creates an ever-growing gap between the number of potential PPC strategies and our ability to act on them. This gap creates that overwhelming feeling you have every time you
The 2018 PPC Trends That Affect Your Day-to-Day Read More »
Search engine giant Google is flexing its muscles once again as it releases an ad blocker that could have far bigger ramifications than just getting rid of pop-up ads. Sridhar Ramaswamy, SVP for Ads and Commerce, announced the Google Chrome Ad Blocker on Thursday in a blog post. He mentioned that some people find pop-up
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