There have been a lot of changes over the last couple of years when it comes to something as basic and fundamental as ad copy. In my almost three years at Hanapin, we’ve seen the major shift from two ads split tested to now a Google recommended 3 to 5 ads in each ad group. […]
A Different Way to Think About PPC Ad Copy Read More »
One of the most useful documents in the “Useful Stuff” folder I keep on my desktop is an Ad Copy Proposal Template. It’s not the sexiest Xcel file you’ve ever seen, but it is simple, efficient, and I make copies of it nearly daily (I write a lot of ad copy). I’m going to walk
Building an Ad Copy Excel Template Read More »
One of the most useful documents in the “Useful Stuff” folder I keep on my desktop is an Ad Copy Proposal Template. It’s not the sexiest Xcel file you’ve ever seen, but it is simple, efficient, and I make copies of it nearly daily (I write a lot of ad copy). I’m going to walk
How To Build An Ad Copy Proposal Template In Xcel Read More »
December 1, 2017 We talk about testing. A lot. We talk about testing so much, you might think that all you need to do is simply create a test and you’ll be a PPC Hero yourself! Today we’re going to clarify how statistical significance is your key to proper testing and the true gateway towards
Fast Track To Finding Statistical Significance Read More »
August 3, 2017 Your new pay-per-click account is structured, the keywords are loaded, and ad text is optimized. You activate your Adwords campaign with great expectations, and then… nothing. No spend. No impressions. No clicks. Don’t worry, it can happen to anyone. Chances are, there is one issue in your account that is preventing your
Top 10 Reasons Why Your Ads Aren’t Showing in Google Read More »
