“My Favorite Murder was the favorite podcast of 327,676 people on Spotify in 2018. Careful, one of them might be behind you.” That is one of the many eye-catching, social sharing, earned-media nuggets that Spotify gleaned from its listener data and shared as part of its 2018 “Wrapped” campaign that included digital, social, and out-of-home […]
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If they aren’t already, forms should be a staple of your marketing strategy. While forms don’t get the same attention as other digital marketing methods, they can be extremely effective in improving your lead gen efforts, and helping you transform your inbound and outbound marketing strategy. But why are forms so important and effective? First
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Personalized marketing has been getting some buzz in the past few years, and the reason why is it can lead marketers and their organization to a much higher ROI. Don’t believe the hype? Research from MarketingSherpa indicates the #1 reason why most leads never convert to sales is lack of lead nurturing throughout the decision
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MarTech 1.0 Put yourself in their shoes, if you can. What would you do if you paid a website a visit and got back a generic email for your troubles? Something bland and impersonal that seemed to know nothing about you? Wouldn’t you delete it without a second thought and question whether that brand deserved
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Tony: What was the connection? Nina: What I loved about sociology was the study of people and organizations and cultures, and how they all come together to create human experiences. Understanding how we relate to each other and what influences us is at the heart of what I like about marketing, and it’s made me
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This transcript has been edited for length. To get the full measure, listen to the podcast. Chatbots for B2B Marketers NATHAN: One of your recommended hacks for beating the recent Facebook news feed change is with messaging using the Facebook Messenger app. How does a B2B marketer do that? LARRY: Basically what it is, Nathan,
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Having this intelligence ensures that companies deliver a unified brand experience across all channels: both online and offline. As more and more data is collected on a buyer over time, companies can begin to tailor what that individual sees when they come to the website: a welcome note upon arrival to the homepage, a thank
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TL;DR: Machine Learning 101: 3 Things Marketers Need to Know Got data? I bet you do. Mountains of data, in fact. Terabytes of data. Libraries worth of data. With more streaming in every hour of every day. We marketers love our data, but, let’s face it … we probably only use a fraction of the
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But then around 2011 I developed a fascination with artificial intelligence. That to me became an, oh my gosh, what if that technology was applied to marketing? And I didn’t know at the time what AI was, really, or if this was even possible. But it started this journey for me of discovery. And it
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Editor’s note: A version of this article on personalized marketing automation appeared originally in Digital Marketing Magazine. Large marketing organizations. They’re all the same, aren’t they? Since their inception, they have been viewed with a stigma around their operations; a siloed internal setup, segmenting their customer base into basic markets with no further insight and using
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