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How B2B Firms Can Acquire Leads with Programmatic Ads

acquire leads, advertiser, algorithms, Artificial Intelligence, b2b, buyer persona, Demand Side Platform, lead generation, Pay Per Click, Programmatic Ads, Programmatic Advertising, publisher, Supply Side Platform /

B2B advertising is largely focussed on acquiring leads, and one of the biggest challenges B2B marketers face is targeting the right audience. Today, there is no place for broad audience targeting. To acquire high-quality leads, targeting needs to get as precise and specific as possible. For instance, if you’re a content marketing agency that wants […]

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Unique Reach – A Tool that Captures Impressions per Unique User

advertiser, AdWords, customers, display video ads, DoubleClick, e-commerce site, facebook ads, Google, interest-based advertising, marketer, Marketing Next conference, measurement tool, Newsrooms, online behavior, personalized advertising, remarket, SEO BLOG, Unique Reach, unique user /

Google made some major announcements at May’s Marketing Next conference, and one of the most interesting announcements was: Unique Reach, a measurement tool that tells you how many times the same person has seen your ad. Click To Tweet It’s not an ad blocker. It’s a measurement tool. It’s Good for Advertisers We know that

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