automation

All You Need to Know to Succeed With CPA Bidding

September 15, 2017 Using CPA bidding is like living with an unpredictable pet. He’s as likely to bite your guest’s hand as he is to be a saint. There are mixed feelings about using Target CPA bidding. But there’s one big question: are there enough benefits to CPA bidding to rationalize forfeiting the control that manual bid […]

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Sending the Right Email at the Right Time with AWeber

There’s an old adage in marketing. It’s all about getting the right message to the right person at the right time. With AWeber’s ability to trigger automated email sequences with tags and then create segmented audiences to send one-time broadcast emails, you can be even more relevant and successful in a subscriber’s inbox. But wait

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AdWords Ad Rotation Settings & Ad Copy Suggestion Updates

September 6, 2017 Another day, another AdWords update to juggle. Quite frankly, it’s all part of the routine as a digital marketer. While some updates initiate major strategic alterations such as expanded text ads or the seemingly forever ago removal of the right-hand rail, the vast majority are minor structural changes. With this in mind, AdWords

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Target Outranking Share Bidding Strategy Success

August 24, 2017 A major focus over at the Google headquarters in 2017 has been to increase automated bid offering within the AdWords platform.  They have refined existing methods and added new capabilities. Approached with a unique situation earlier in the year, our client team decided to place our personal experiences and hesitancy with machine

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Automated Bidding Strategy With Supermetrics

August 14, 2017 One of the most important parts of our job as PPC’ers is bidding. We place bids to win auctions to gain conversions and leads. A big part, then, of our PPC strategy is optimizing bidding. There are several bidding strategies out there, but they can be simplified down to two categories: automated

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How this Children’s Clothing Company Translated Their Online Store into a Brick-and-Mortar Shop

Ivan Rivera is doing what he loves and doesn’t care what other people have to say about it. And it’s that no-nonsense spirit that drives the children’s clothing company he started with his fiancée, Khristy Hill, after their son was born in 2014. “I’ve always been influenced by streetwear and hip hop, and I didn’t

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Single Email or Series? Choosing the Most Effective Automation for Your Business

In my previous post, we discovered that MailChimp’s marketing automation tools can be incredibly valuable for e-commerce businesses, leading to nearly 16 times more orders per recipient than regular bulk email. Marketing automation gives you the ability to create a single email—or an email series—that sends automatically based on predetermined triggers. Today, we’re going to

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Changing B2B Media and Information

At the end of content and technology rainbow, data is the pot of gold. Business.com’s CEO shares how we look at data to tailor experience. Programmatic. First party data. Retargeting. Viewability.  To say there are quite a few things to consider as digital publishers is an understatement.  At the end of the content and

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