Machine Learning and The Future of PPC

Advanced PPC Strategies, automation, Big Data, Business of PPC, BusinessofPPC, Google AdWords, ppc account management, PPC Strategy, Search, SEO BLOG /

June 29, 2017 I recently conducted a webinar with Marc Poirier, CEO of Acquisio. In that webinar, we discussed the impact of machine learning on paid search campaigns. Since then, Google has announced the roll out of new ‘smart’ features such as in market audiences for search and enhanced its ‘smart bidding’ functionality by rolling […]

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