B2B Demand Generation

B2B marketing needs Plumbers AND Persuaders

There are two kinds of content marketers in B2B: Plumbers and Persuaders: Plumbers are focused on the pipes, couplings and elbow joints of demand generation. They design increasingly complex nurture flows, set them up in their chosen marketing automation platforms and (I hope and trust) link them to their CRM systems so you can associate […]

Why ideal prospects are the only prospects that matter in B2B

B2B Content Marketing, B2B Demand Generation, B2B ideal customer profiles, b2b-lead-generation, blog, ideal prospect definitions, SEO BLOG / Good To SEO

I’ve been seeing a lot of ‘Mega-Influencer Roundups’ that ask the question, “What single thing would make the biggest difference to every B2B marketing strategy?”. None of them have asked me yet, so I’ve decided to ask myself myself. And here’s my answer: The single thing that would make the biggest difference to every B2B

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