brand awareness

The Business Impact to Showing Up in the Winter and Spring

Campus recruitment events are a hotbed for fresh talent who can set your company ahead of the pack. While employing these professionals who are chomping at the bit to discover the next big thing will help your company, there are other business impacts why companies need to recruit on campuses. More importantly, companies need to […]

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How to Create an Attention-Grabbing Instagram Stories Ad

With over 400 million daily active users of Instagram Stories in 2018, it is no surprise that many businesses are turning their focus to the power of Instagram Stories advertising: Source With 1 billion active monthly users, Instagram is one of the most popular photo- and video-sharing apps. Take a look at these Instagram stats: 

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Why Is Brand Awareness Important For Your Business |Branding |Level343

A business obtains ultimate success when it successfully establishes itself as a brand. From small business to large business – brand exposure is desired by every business owner. Once you have established your business as a brand, things get easier for you. You would automatically experience more sales, better business reputation, easy business expansion, etc.

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How to Squeeze the Most Value Out of Nofollow Backlinks from High-Authority Sites

For better or worse, the number and quality of your backlinks are still one of the most important ranking signals. Since appearing in the first few search results for selected keywords can bring an immense value to your business, it’s not surprising that everyone is still putting a lot of effort into link building. One

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The Complete Guide to Brand Building (Must-Read for Digital Marketers)

77% of marketers feel that branding should be a key part of your strategy if you want your business to grow. And as Amazon founder Jeff Bezos rightly said: “Your brand is what other people say about you when you are not in the room.” Branding is crucial for your company because it is the visual identity of

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How to Build a Social Media Marketing Conversion Funnel

Social media marketing is exactly what it sounds like – a digital marketing tactic that makes use of social media platforms such as Facebook, Twitter, LinkedIn, etc. to generate more traffic to your product or service. This type of marketing has been around for many years now, yet too many businesses are still shying away from

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How to Use Live Video (Facebook & Instagram) to Grow Your Business

Currently, there are a total of 2.6 billion social network users around the globe. Businesses need to stay ahead of their competitors and gain consumers’ attention, which is why you need to build your presence on social media platforms to reach a wider audience. Source As of 2017, Facebook and Instagram have 2.2 billion and 800 million monthly

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27 Quick Content Marketing Tips to Drive More Traffic [Infographic]

Home Blog Content Marketing 27 Quick Content Marketing Tips to Drive More Traffic [Infographic] Want digital marketing insights delivered straight to your inbox? Subscribe to the Single Grain blog now for the latest content on SEO, PPC, paid social, and the future of online marketing. The purpose of content marketing is to increase brand awareness,

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4 Companies That Use Humor in Marketing (And How You Can Too)

By Stefan Gol Why is humor so effective when it comes to marketing? People always say laughter is the best medicine, and this platitude is starting to impact the marketing strategy of several big brands. Let’s take a look at some examples of companies that successfully added humor to their marketing strategies and how you

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5 Brands That Used Influencer Marketing to Raise Their Profile

Influencer marketing is more than just a marketing buzzword these days. More companies are utilizing this marketing method to boost sales and grow their brands. For those still confused about what influencer marketing is, it’s simply the act of promoting or selling products or services via influencers, or people who have the ability to affect

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