The digital landscape is constantly changing, and publishers are taking note. A few years ago, publishers got a lot of mileage out of social media posts and digital ads, but digital dollars don’t go as far as they used to. Facebook is now prioritizing user content above all else. That means a post promoting your […]
4 Ways to Leverage Email Marketing For Audience Engagement Read More »
Do you know what an ‘infovore’ is? It’s not a dance craze, new gadget, or teenage slang. It’s a word that describes your subscribers’ thirst for information. They feast on a steady diet of content, and in today’s digital age, it’s being delivered via an email newsletter. A growing number of people, from college students
6 Tips for Creating an Editorial Newsletter that Subscribers Will Actually Read Read More »
A successful email campaign is one that results in opens, clicks, and further engagement with your audience. You don’t want your beautifully crafted emails to sit in recipients’ inboxes unread. When sending email campaigns to members of a community group, trade association, or other organization with members, you will encounter a different set of advantages
7 Strategies to Better Engage Community Members With Email Campaigns Read More »
When it comes to your marketing efforts, you likely pay a substantial amount of attention to analytics. However, your view may be limited. You may be looking at the past without thinking carefully about how to model the future. And despite what marketers would like to believe, the past is not necessarily a good way
Why Future-Oriented Analytics Can Boost Customer Lifetime Value Read More »
Email inboxes are more crowded than ever before. At 1.47 million emails sent per month, US companies send more emails than the global average of 1.38 million, according to MarketingLand. This results in a lot of messages hitting subscribers’ inboxes. Although it’s become tough to gain attention via email, there are ways to stand apart.
5 Ways to Integrate Interactive Content Into Email Marketing Read More »
Marketers understand people rarely purchase after their first touch with a website or brand. Consumers need nurturing at multiple stages throughout the purchase funnel. Lifecycle marketing allows companies to send multiple emails with the goal of educating prospects so they understand what the company offers and how it can help them succeed. In other words,
10 Examples of Using Email for Lifecycle Marketing Read More »
In our busy and bustling online world, you want fans, customers, and prospects to be able to find your company, and ultimately purchase your products. However, it can be tough to gain visibility in today’s noisy ecosystem. Most ecommerce businesses bet on paid advertising, email marketing, and social media to boost traffic and sales. These
If you’ve been working in marketing for a few years, it’s likely you’ve heard about data-driven marketing. Data-driven marketing, just like its cousin “growth hacking,” has become a big hit among the marketing community. Check Google Trends, and you will see how popular it has become in recent years: Far from being a fad, data-driven
3 Ways to Increase Your Conversion Rate with Data-Driven Marketing Read More »
