BrandViews / Campaign Monitor

6 Tips for Creating an Editorial Newsletter that Subscribers Will Actually Read

Do you know what an ‘infovore’ is? It’s not a dance craze, new gadget, or teenage slang. It’s a word that describes your subscribers’ thirst for information. They feast on a steady diet of content, and in today’s digital age, it’s being delivered via an email newsletter. A growing number of people, from college students

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7 Strategies to Better Engage Community Members With Email Campaigns

A successful email campaign is one that results in opens, clicks, and further engagement with your audience. You don’t want your beautifully crafted emails to sit in recipients’ inboxes unread. When sending email campaigns to members of a community group, trade association, or other organization with members, you will encounter a different set of advantages

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Why Future-Oriented Analytics Can Boost Customer Lifetime Value

When it comes to your marketing efforts, you likely pay a substantial amount of attention to analytics. However, your view may be limited. You may be looking at the past without thinking carefully about how to model the future. And despite what marketers would like to believe, the past is not necessarily a good way

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5 Ways to Integrate Interactive Content Into Email Marketing

Email inboxes are more crowded than ever before. At 1.47 million emails sent per month, US companies send more emails than the global average of 1.38 million, according to MarketingLand. This results in a lot of messages hitting subscribers’ inboxes. Although it’s become tough to gain attention via email, there are ways to stand apart.

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10 Examples of Using Email for Lifecycle Marketing

Marketers understand people rarely purchase after their first touch with a website or brand. Consumers need nurturing at multiple stages throughout the purchase funnel. Lifecycle marketing allows companies to send multiple emails with the goal of educating prospects so they understand what the company offers and how it can help them succeed. In other words,

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5 Content Types That Boost Ecommerce Marketing

In our busy and bustling online world, you want fans, customers, and prospects to be able to find your company, and ultimately purchase your products. However, it can be tough to gain visibility in today’s noisy ecosystem. Most ecommerce businesses bet on paid advertising, email marketing, and social media to boost traffic and sales. These

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3 Ways to Increase Your Conversion Rate with Data-Driven Marketing

If you’ve been working in marketing for a few years, it’s likely you’ve heard about data-driven marketing. Data-driven marketing, just like its cousin “growth hacking,” has become a big hit among the marketing community. Check Google Trends, and you will see how popular it has become in recent years: Far from being a fad, data-driven

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