While it’s possible to get background images to display in almost every email client, for many, the techniques involved have always been considered too tricky to code into email newsletters. However, our talented Stig has decided to change all that with two new code generators. It’s with much joy that we’ve embraced the latest from […]
Adding Bulletproof Background Images and Buttons to Your Email Newsletters Read More »
A good newsletter is hard to beat when it comes to driving traffic to your website, building cult loyalty with your audience, and driving revenue. The most important part of building a successful newsletter that manages to accomplish all that? People want quality content they can count on. With a well-written newsletter, marketers can engage
Newsletters You Should Know: Celebrating Concrete Playground Read More »
You run into a lot of marketing purists these days. Each one swears their preferred channel is the ultimate solution for driving traffic, engaging audiences, and boosting ROI. With so many digital marketing channels to choose from, it sometimes feels easier to focus your efforts on one single strategy and brush aside other platforms. The
How Content Marketing Can Fuel Your Email Marketing Read More »
One of Campaign Monitor’s strengths is the ability to test versions of your email campaign on a subset of your subscriber list. Many call this A/B testing, but in some circles, this is known as split testing, or even 10/10/80. We regularly get asked about how to set up accurate tests on subject lines, content
The Golden Ratio for Effective Email A/B Split Testing Read More »
Every year, marketers face new challenges. From changes in the way marketing campaigns get delivered to new technologies that revolutionize the way we do things, there’s always something that needs adapting to and altering. And even though email marketing is going nowhere in 2019, there are going to be some key shifts and challenges that
How to Create Successful Email Marketing Campaigns in 2019 Read More »
Is one of your top business goals for 2019 to improve the ROI of your emails? If so, you may have added redesign your email template, change up your subject lines, or start a newsletter on your list of things to do in the new year. However, to truly drive your email marketing campaigns forward,
10 Email Metrics You Need to Impress in 2019 Read More »
The idea of email marketing is simple enough: send out email campaigns to drive engagement and generate sales of your company’s products and services. Once you dive into it, though, the terminology can quickly become overwhelming: blacklists, bounce rates, list segmentation, and much more. Whether you’re researching how to do your own email marketing or
Your Guide to Decoding Email Marketing Jargon Read More »
Every company needs to keep up with the times if they’re going to effectively engage their audience and get the results they need. In the past few years, SMS (Short Message Service, better known as text messaging) has burst onto the scene as a top communication platform. Given the popularity of smartphones—which the vast majority
The Top 5 Benefits of Combining Email Marketing with SMS Read More »
The ways we measure success in marketing are always changing — Maybe you’ve found that all it takes for decades of strategies and knowledge to become outdated is a few days away from the office. You put up your auto-response for a week of vacation, only to return to find algorithms, analytics, and all other
5 Ways to Improve Your Email Marketing Click-Through Rate Read More »
Branding is certainly a well-known concept for marketers everywhere. After all, a brand is what makes a business more than a sum of transactions: branding is what makes customers fall in love. There’s plenty of advice and guidance on the internet to help any company shape their branding strategy. But once you have a branding
How to Build a Strong Brand Through Curated Email Newsletters Read More »
