BrandViews / Social Business Engine

The Road to Marketing as a Contributor to Revenue in the Business

BrandViews / Social Business Engine / Good To SEO

https://traffic.libsyn.com/sbengine/SBE221.mp3 The marketing department is not typically considered a direct driver of revenue. But when marketing learns to becomes strategic about customer engagement in the ways Bernie’s guest on this episode describes, increased revenue is a natural outcome. On this episode, Bernie speaks with Sandy Abraham, Head of Global Marketing & Brand Management at Forcam. […]

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Alignment of Sales and Marketing for Social Selling Success at SAP

Disclosure: SAP sponsors the Social Business Engine podcast but is in no way affiliated with Business 2 Community https://traffic.libsyn.com/sbengine/SBE199.mp3 The global team at SAP has proven to be successful at social selling, and the sales and marketing alignment they’ve achieved is one of the main reasons why. To highlight how SAP aligns sales and marketing