BT

A day in the life of… Consumer Marketing Director at BT/ BT Sport – Econsultancy

We’ve got an excellent clientside interviewee for you this week. Dan Ramsay is Consumer Marketing Director at BT/ BT Sport. Ramsay tells us about his typical day, the skills needed in his role, and which marketing he admires. Please describe your job: What do you do? I lead all of BT’s advertising and communications for UK […]

30 brands with excellent social media strategies

AirBnB, BT, Burger King, cancer research, Coca-Cola, Domino's, Dove, GE, Grazia, Innocent, Kim Kardashian, KLM, L'Oreal, Lowe's, Made.com, Missguided, NASA, Nike, Oracle, Oreo, paddy power, Pret A Manger, social, Taco Bell, The Guardian, Virgin Media / Good To SEO

Okay, it’s probably disingenuous to pretend that social media is still something nascent and unproven for brands. Even with a tricky attribution problem to solve, most brand marketers and advertisers agree it just makes sense to target these large, active and known audiences. Having said that, some brands ‘got’ social media a lot quicker than

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