Video options abound, particularly given its growing influence on content marketing success. If you’re thinking video is best done on social media channels, you may not reap the biggest benefits. You need to create videos for your website. To make that pitch to your brand’s executives, read on and grab some stats to support your […]
If You Aren’t Using Website Videos, You’re Missing These 3 Benefits Read More »
Ever had that sinking feeling? You hit the publish button and … Nothing. Tumbleweed. It doesn’t have to be that way. There are countless ways to get eyes on your content. However, Facebook is one of the most powerful. Best thing? Promoting your content on Facebook doesn’t have to break the bank. You can start
How to Use Facebook Ads to Distribute Your Content Read More »
There’s one thing I hate about email marketing copy: You never know how it’s going to perform until the campaign goes live. What seemed like a rock-star line of copy could become the campaign’s kiss of death. Sure, you can A/B test every element of each email all month, but taking that time means you’ll
8 Copywriting Techniques to Boost Email Conversions Read More »
Don’t be fooled by his moniker on HITRECORD, the collaborative production company he founded with his brother in 2004. Actor, director, writer, and producer Joseph Gordon-Levitt is anything but a regular Joe. His acting career already spans three decades and includes a long list of popular and acclaimed TV shows and movies: 3rd Rock from
Actor Brings Community Model to Content Creation Read More »
When I first signed up for Instagram, I had no clue how to use it. I just created an account and let it sit there for more than a year. I never thought I could use it to build an audience. Then I came across a blog post describing how an online publication drove leads
Instagram Marketing: Lead Gen Content Strategies Read More »
When I first signed up for Instagram, I had no clue how to use it. I just created an account and let it sit there for more than a year. I never thought I could use it to build an audience. Then I came across a blog post describing how an online publication drove leads
The 1-2-3-4 Strategy to Drive Leads From Instagram Read More »
You’ve just been hired. Your boss comes to you and says, “We want millions of people regularly viewing our content within the next five years. Go.” You make it happen. Riiiiight. Well, Jay Lauf, co-president and publisher of Quartz, made this happen with his team. He told the story of how they did it in
How to Grow Your Audience From Zero to Millions in Less Than 5 Years Read More »
“Wow! Check out what technology is making possible!” If Intel’s digital magazine iQ could speak, that’s what it would say. One article, for example, describes an emergency button that outdoor adventurers can attach to their clothing. Another describes a tiny drone that may someday help pollinate plants. iQ by Intel may not sell those emergency
How to Stop Acting Like a Marketer and Start Acting Like a Publisher Read More »
It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI. Not to get all sentimental or anything, but looking into the future of our industry and anticipating the content and media trends most likely to impact our businesses has always
Are You Ready for Content Marketing in 2018? 60+ Predictions Read More »
People are flocking to Amy Schmittauer’s YouTube series, Savvy Sexy Social. As of this writing, she has 75,947 subscribers. Wait, 75,948 … 949. Wouldn’t you love to know why? Hint: It’s not because her brand name includes the word “sexy,” a word she chose because she advises marketers on how to bring out the sexy
A Formula for Videos People Love Read More »
