Business Thoughts

How to Build an Internship Program that Fuels Your Talent Pipeline

No matter the industry or business, great work calls for great entry-level talent to get sh*t done. And while there’s no shortage of job-seekers, identifying strong entry-level talent is tough. Why? A couple reasons… Experience is limited. Those with lots of experience have jobs lined up, and everyone else looks the same on paper. Often […]

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5 Google Analytics 360 Features You Should Use Right After Turning it On

If you just turned on Google Analytics 360, you might be asking, “what should I use first”? First off, congratulations! Now that you have upgraded to the premium version of Google Analytics, or Google Analytics 360, you can supercharge your analytics strategy and take advantage of a host of GA 360 features and benefits. In

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Five GA 360 Features You Should Use Right After Turning it On

If you just turned on Google Analytics 360, you might be asking, “what should I use first”? First off, congratulations! Now that you have GA 360 you’ll be able to supercharge your analytics and take advantage of a host of features and benefits that GA 360 Offers. In this blog post we’ll walk you through

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[GUEST POST] How I Got 3X More Performance from a Team Member Than Anyone Else Could

At one point in my content strategy role, I gained a new adjacent responsibility and the team member that came with it. Initially, I was excited because I’d have an extra set of hands to help get work done. But that my enthusiasm quickly dampened. It turns out the team member I inherited was actually a known

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[VIDEO] Taking Down a Titan: How Brands Can Fight & Win in the War Against Amazon

Since starting my role as the eCommerce Strategist at Seer, I’ve been approached many times by both team members and clients alike — all about Amazon. In the twenty-minute video below, I’ll break down: Why Amazon is a Titan Where Amazon’s inefficiencies are What we can learn from brands who’ve successfully taken them on 🎥🎥🎥 Don’t stop there!

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How to Find (& Remove!) Leaked Customer Information

We launched a tool to help companies remove personally identifiable user information out of search results. It felt like the right thing to do. Check it out right here. Go to the Tool The Problem: Seer came across a handful of companies exposing user information during 2017 and to date this year, we are STILL

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Innovation at Scale: Using a Software Development Model for Change Management

Are you exploring ways to better integrate teams in your agency or consulting firm? Take a look at how we are approaching change management and see if using a software development approach can work for you! For some time now, Seer has extolled the virtues of “breaking down silos” with our clients: getting public relations,

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Analytics Best Practice Guide: Going Through a Redesign

Redesigning even a single website can have a major impact from an analytics perspective, and should be prepared for, evaluated on, and acted on from multiple aspects. The objective of this post is to detail how your website or brand can 1) prepare, 2) evaluate, and 3) act on what is necessary for a redesign

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