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Five proven content formats to maximize link acquisition with digital PR

When it comes to link building using digital PR, it’s important that you start with the story. A great story can be told in many different ways. However, you’ll struggle to gain traction when there’s either a lack of it or a poor story regardless of what format you choose. That means, almost ignoring the end […]

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7 Types of Interactive Content—Why and How to Use Them

My mother gave me an unintentional surprise a few weeks ago: she told me that “content is king.” My mom certainly isn’t an undercover content marketer — she uses the Internet to interact on Facebook and read gardening blogs — so this just proved to me that all Internet users are aware that content is

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