Putting your trust as a marketer or brand in 3rd-party social media tools to manage all of your posts can be a bit scary. You might be wondering: Are my posts getting optimal reach and engagement? Do social media platforms penalize 3rd-party tools? Are 3rd-party tools really worth the cost? These are some of the […]
Do 3rd-Party Social Media Tools Negatively Affect Reach & Engagement? Read More »
As marketers, we hit a lot of singles. Singles are where our bread and butter come from — consistent success with tried and true strategies. But, every once and a while, we hit a home run… They come in all shapes and sizes, on all platforms and mediums. Today we’re sharing the best home runs of 2017
Digital Marketing Home Runs 2017 Read More »
Do you want higher engagement on your website? What about driving more traffic? Would you like to increase the number of conversions? Three questions. One answer. Content. Content brings the horse to the water, so to speak, but in this case, you can make it drink. According to CMO council, the leading benefits of using
10 Actionable Tips to Make Your Content Drive Sales Read More »
September 15, 2017 Using CPA bidding is like living with an unpredictable pet. He’s as likely to bite your guest’s hand as he is to be a saint. There are mixed feelings about using Target CPA bidding. But there’s one big question: are there enough benefits to CPA bidding to rationalize forfeiting the control that manual bid
All You Need to Know to Succeed With CPA Bidding Read More »
August 14, 2017 Below we dig into 3 killer strategies for using custom affinity audience targeting, performance results and key lessons learned from managing custom affinity targeting. Affinity audience targeting is not new. Facebook, Google and Amazon have been using them for some time and have seen huge success. Affinity Audiences are TV-style audiences
3 Killer Strategies for Custom Affinity Audience Campaigns Read More »
The advent of the Internet made instant worldwide communication commonplace. As the old saying goes, where there is communication there is commerce. The natural outcome of the reach and availability of the web was e-commerce. Using content to boost your e-commerce sales is a strategy that is now used by many business owners to reach
How to Use Content to Boost Your E-Commerce Sales Read More »
In October of 2016 we dramatically changed our Facebook posting strategy. A gradual, but noticeable shift in many social media algorithms and an influx of brand advertising on Facebook meant that it was important for us to either start experimenting or we’d continue to see a decline in organic reach and engagement. Getting your content seen on Facebook is
A Facebook Posting Strategy Change That Led to a 330% Increase in Reach and Engagement Read More »
