Kettlebell Kings has used educational content to build an audience of over 79,000 fitness enthusiasts on Instagram. It generates 400-600 new leads per week from social media, with half of those leads coming directly from Instagram. ‘Hundreds of thousands of dollars’ in revenue can be directly attributed to leads generated on Instagram. Read on to […]
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Car Next Door is a car-sharing platform that enables customers to hire a vehicle from a community of local owners and its long-term objective is huge. In fact, when Kate Trumbull, the company’s communications director, told us their vision, we were kind of stunned: Our mission is to free people and the planet from the ‘one
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Too busy to read? Just click the play button below to listen to this post. “We love coffee, but we love community and people more.” This Foster Coffee Company credo isn’t just a brand statement. It’s at the heart of their social media strategy too. We spoke to co-founder Nicholas Pidek and marketing associate, Justin
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When Cas McCullough’s son asked for help with a letter writing project, she had no idea it would change the course of her career. Here’s how she went from being a blogger to becoming a startup founder and CEO. “I’m a content strategist and writer by trade. And as content marketing became more and more of
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In 2011, Eric Ries published The Lean Startup. It quickly became a bestseller and a core part of many university courses. In the book, Eric outlined a business model for startups using complex-sounding business terms like lean management, minimum viable product, and agile development. These buzzwords and the theories they represent have become part of
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May 25, 2018 Buyer personas represent your prospects and customers as a concept. The ability to meet their needs and answer their questions to the fullest is a clear competitive advantage. Therefore, a persona-based approach is used by many marketers to enhance customer experience, improve targeting accuracy, and harness behavioral analytics to their business objectives.
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The anatomy of a perfect case study varies from business to business, but looking at the bare-bones structure of what goes into an effective B2B case study that converts website visitors or leads, there is a formulaic structure in the delivery of every success story. We’ve compiled a list of action points for you to
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Brad Martineau, Cofounder of SixthDivision, talked to Eric about the dire importance in planning before implementing any automation, and how SixthDivision has grown helping companies do just that. SixthDivision is a company that helps businesses plan out and thrive on marketing automation via Infusionsoft. An Early Employee Branches Off From Infusionsoft Brad started his business career as Infusionsoft’s
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Even though Jon Miller started his educational journey as a physicist, he has become one of the biggest heroes of internet marketing automation and helping businesses create and employ sophisticated marketing campaigns that match today’s customer expectations. He co-founded Marketo, one of the industry leaders in marketing automation software, and there’s a lot to learn from what he
Marketo’s Jon Miller Tells How Their Content Funnel Cuts Lead-to-Sale Time by 48% Read More »
Finding the right digital marketing agency isn’t easy. The truth is, agencies can help you get a return on your marketing budget at a fraction of the cost you’d have to spend to assemble an in-house team. You could use a digital marketing agency to get a more in-depth understanding of your customer’s journey and
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